This workshop is brought to you by MIT Sloan guest professor Dr. Hubert Rampersad  

• How to attract success and become a strong personal brand
• How to generate more business
• How to manage yourself effectively like a business
• How to become a  authentic personal leadership brand
• How to realize sustainable personal & organizational change
• How to build credibility and a solid reputation and to put you above your competitors
• How to enhance your personal & organizational performance
• How to position yourself effectively and build your business with SOCIAL MEDIA MARKETING
•  How to become a Personal Brand Coach
•   How to reinforce employee engagement                    

They all: Identified/leveraged their authentic personal brand and responded to their brand with love and passion

What about you?

Most buying decisions are based on trust, confidence, and the feeling of connection people have related to a product or person. It is the trusted relationship that counts! Branding is more important than marketing and sales. Don’t waste time and money on marketing and sales by not maximizing your brand. It is about time to focus on branding. In life, as in business, branding is more effective, powerful, and sustainable than marketing and sales. Having a strong authentic personal brand is a very important asset in today’s online, virtual, and individual age. It is becoming increasingly essential and is the key to personal success. Personal Branding is the positioning strategy behind the world’s most successful people, like Oprah Winfrey, Michael Jordan, Donald Trump, Richard Branson, Barack Obama, and Bill Gates. It is therefore important to be your own brand and to become the CEO of your life. Everyone has a Personal Brand but most people are not aware of this and do not manage this strategically, consistently, and effectively. You should take control of your brand and the message it sends and affect how others perceive you. By way of his unique master class, Hubert Rampersad will offer you an advanced breakthrough formula and a new blueprint to build, implement, and cultivate an authentic, distinctive, meaningful, and memorable personal brand, which forms the key to enduring personal success.  It’s based on his new personal branding books.

Advanced Praise for the book Authentic Personal Branding:

We trust you will join us in this World-Class event, and become empowered to manage the challenges facing in the 21st Century. We look forward to seeing you there!

Warm regards,

 Warren Bryan

Why attend this Seminar?
Building an authentic Personal and Organization Brand is an evolutionary and organic process and a journey towards a successful life. Your Personal Brand should emerge from your search for your identity and meaning in life, and it is about getting very clear on what you want, fixing it in your mind, giving it all your positive energy, doing what you love and develop yourself continuously. This seminar provides you a holistic and complete branding framework that will help you to create a powerful, authentic, consistent, and memorable personal and corporate brand identity that builds a trusted image of yourself and will help you enrich your relationships with others, master yourself, unlock your potential, and develop self-esteem. By aligning your Personal Brand with yourself you will create a stable basis for your trustworthiness, credibility, and personal charisma. This seminar is an experience that will enhance the core of personal leadership and will provide you the tools to manage change in your organization successfully.

 Who should attend?

This unique program is geared toward executives,  professionals and anyone who wishes to develop his/her personal leadership skills, become a successful authentic leader, manage organizational change effectively, differentiate him/herself, set him/herself apart from others, position him/herself strongly in relation to competitors, and build credibility and a solid reputation.

What you will learn

You will learn how to build, implement, maintain, and cultivate an authentic, distinctive, compelling, enduring, and memorable Personal and Corporate Brand.  How to create positive perceptions and emotions in the mind of your prospects (that you are different, special, and unique) based on your Personal Brand. How to build a strong reputation that is aligned with your vision and passion, develop an effective image of yourself that you want to project in everything you do, and  create positive perceptions and emotions in the mind of others.  You will also learn how to become an authentic leader and manage change within your organization successfully.

Program

- How to Define and Formulate your Dreams; How to Define and Formulate your Personal Brand; How to realize your dreams and brand desires in a sustainable, enduring, and harmonious way; How to Formulate your Personal Balanced Scorecard and enhance your personal effectiveness based on this. 

- How to Cultivate your Personal Brand and become successful in life; How to implement your personal brand effectively;Alignment with yourself; Developing Personal Integrity; How to develop your personal leadership en interpersonal communication skills.

- How to build your Corporate Brand &  Alignment with your Corporate Brand; How to create employee engagement and a happy workforce within your organization;How to manage change in your organization successfully;Social Media Marketing;Personal Brand Coaching;  Happy Hour/Networking.                            

Trainer/Coach: Dr. Hubert Rampersad 

Your Investment:

Early Bird Fee; 995 EURO

Normal Fee;  1395 EURO

Group Discount; Organizations that register 3 or more participants are eligible for a 10% discount for the third and subsequent participants from the same organization.    Fee includes: seminar documentation, certificate of attendance, two personal branding books “Authentic Personal Branding:  A new blueprint for building and aligning a powerful leadership brand’ and  “Be The CEO of Your Life: The Ultimate Authentic Personal Branding Formula for Standing Out from the Crowd“, refreshment breaks, lunch and happy hour drinks.

Location: Amsterdam, Moscow, London, New York, Sao Paulo, Aruba, Paramaribo

tpsi@live.com www.bsa-edu.org  www.pbu-edu.org

De meeste koopbeslissingen zijn gebaseerd op vertrouwen, emoties en percepties die een bepaalde naam of een bepaald product bij mensen creëren. Dit heeft met branding te maken. Een brand (merk) bestaat uit de verwachtingen, het beeld en de perceptie die het creëert in het hoofd van anderen wanneer zij een naam, product of logo zien of horen. Het gaat om het beïnvloeden van anderen door middel van het creëren van een brandidentiteit welke bepaalde percepties en gevoelens in associatie brengt met de identiteit. Branding is erg belangrijk geworden, wat geïllustreerd kan worden door het feit dat we iedere dag aan duizenden brandberichten worden blootgesteld en dat mensen bereid zijn veel hogere prijzen te betalen voor een brand dat men kent en vertrouwt, vergeleken met brands waarmee men niet bekend is.  Branding is doeltreffender dan marketing en sales bij elkaar. Marketing heeft betrekking op presenteren. Sales is anderen op basis van je vaardigheden overtuigen. Branding is beïnvloeden van anderen op basis van een sterke brand identiteit. Met branding creëer je vertrouwen en een emotionele connectie.

Trends en ontwikkelingen in de mode-industrie (http://www.hbd.nl) en hoe met ons authentic personal & corporate branding systeem effectief hierop in te spelen:

1. Houdbaarheid mode beperkt;  Modetrends volgen elkaar in snel tempo op. De consument wil steeds iets anders. De omloopsnelheden van collecties nemen daarom toe en etalages wisselen bijna wekelijks.  Het sturen op cijfers op basis van de modewinkel balanced scorecard, authentiek leiderschap, gepassioneerde verkopers/verkoopsters (klantgerichtheid door alignment van persoonlijke & winkel brand) en betere samenwerking met leveranciers zijn belangrijke voorwaarden om  op de externe ontwikkelingen succesvol in te kunnen spelen.

2. Mode is meer dan kleding; De consument is zeer modegevoelig. Dit houdt niet op bij kleding. Mensen kopen kleding vooral om er leuk uit te zien. Behalve kleding zorgen woonaccessoires, brillen, tassen, etc. hiervoor.  Modewinkels kunnen hierop succesvol inspelen door de winkel-brand en winkel–BSC te ontwikkelen en deze effectief te implementeren.  Opname van bovengenoemde  artikelen en woonaccessoires in het assortiment  maakt hier deel van uit.

3. Consument wil niet veel betalen; Consumenten verwachten niet dat al hun kleding jaren meegaat. Ze kopen ook kleding voor één seizoen omdat het kledingstuk de juiste modekleur heeft. Ze zijn echter minder bereid voor deze seizoenskleding veel te betalen.  Dit betekent dat modewinkels resultaatgericht en kostenbewust moeten werken en menselijke en procesgerelateerde verspillingen moeten reduceren.  TPS en TPS-Lean Six Sigma biedt hiertoe oplossingen.

4. Oudere klanten zijn graag bereid naar luxere modewinkels te  gaan die klantgericht zijn en een rustige uitstraling hebben;  Dit geldt vooral voor luxere modewinkels met een vaste, wat oudere klantenkring. Een klantenkring die bereid is om om te rijden voor een rustige winkel en  voor klantgericht personeel dat tijd heeft voor de klant. Oplossing: personal & winkel BSC, personal & winkel brand en de alignment  hiervan.

5. Een groeiend aantal consumenten koopt kleding via internet;  Lang is gedacht dat kleding zich hiervoor niet leende omdat de consument kleding wil passen en bekijken voor de aankoop. Dit is ondertussen achterhaald. Aan kleding en schoenen blijken consumenten online bijna twee keer zoveel uit te geven dan als aan boeken en tijdschriften. Bovendien zijn internetwinkels 24 uur per dag, zeven dagen per week open. Op internet zijn ook sites die zich geheel richten op niches binnen de modebranche. Inmiddels biedt ongeveer een op de vijf modewinkels met een website, de mogelijkheid om online te kopen (inclusief bezorging). Personal & winkel branding in combinatie met sociale media marketing biedt perspectieven!

6. Consumenten maken gebruik van veel verschillende bronnen en oriënteren steeds vaker via internet; Modeverkopers zullen daarom in de toekomst verschillende kanalen moeten inzetten om hun kleding te promoten. De opkomst van social media marketing en digitale televisie maakt het mogelijk kledingstukken direct via internet te bestellen. Dit vereist ook speciale aandacht voor winkel BSC en winkel branding in combinatie met social media marketing.

7. Consument eist transparantie  en persoonlijke integriteit; De consument wil weten wat hij koopt. Transparantie en persoonlike integriteit zijn erg belangrijk. De consument wil geen kleine lettertjes, maar wil weten waar de kleding wordt gemaakt, welke producten zijn gebruikt, of hij er geen allergie van kan krijgen of het brandveilig is en dat er geen kinderarbeid aan te pas is gekomen, etc. Dit heeft met alignment  van persoonlijke brand en winkelbrand te maken en effectieve implementatie van de winkel BSC.

8. Ondernemersbestand vergrijst; Ook in de modebranche zien we een vergrijzing van het ondernemersbestand. Ongeveer één op de drie ondernemers is ouder dan 50 jaar, dit was in 2004 nog maar een kwart. Dit vereist beter, slimmer, anders en efficienter werken op basis van onze unieke en innovatieve TPS, Personal & Corporate BSC, Authentic Personal & Corporate Branding en TPS-Lean Six Sigma methoden en technieken.

Onderscheidend vermogen en passie

In deze masterclass worden concrete methoden en technieken aangereikt om adequaat op deze ontwikkelingen en trends in de mode-industrie in te kunnen spelen. De concurrentie in de mode-industrie is erg groot. In het huidige online, virtule en individuele tijdperk telt het onderscheidend vermogen.  Wat maakt uw kledingzaak uniek en speciaal, en waar bent u in relatie met anderen echt goed in?  Een goede modewinkel zijn is niet genoeg. Hoe doeltreffend ook, met branding van uw winkel alleen bent u er niet. Het gaat vooral ook om de branding van het verkoopteam. Als de winkeldame niet gepassioneerd kan vertellen over een bruidsjurk loopt de klant de winkel uit. Vertelt ze met liefde en passie haar verhaal dan maakt ze een emotionele connectie en bindt ze de toekomstige bruid aan zich. Dat doet ze echter pas als er een balans is en haar personal brand, in lijn ligt met  de brand van de bruidsmodewinkel (zie recente interview Hubert Rampersad in  European Bride And Bridal Buyer).

Branding in de mode-industrie is dus niet langer slechts een zaak voor modewinkels. Ook de verkoopsters in de modewinkel hebben dus elk een personal brand dat ze uniek en speciaal maakt. Zij moeten zich hiervan bewust worden en hun brand effectief managen, teneinde hun klanten gepassioneerd en succesvol te kunnen bedienen en op deze wijze hun salesperformance te verhogen. Dit zal ze helpen actief te groeien en zich te onderscheiden als een uitmuntende sales professional. Hun personal brand moet hiertoe authentiek zijn, wat betekent dat het altijd hun ware karakter moet tonen en het gebaseerd moet zijn op hun droom,  talenten, passie, specialisatie, karaktereigenschappen en dingen die ze met liefde doen. De modewinkel zal succesvol zijn indien er een alignment is tussen de authentieke brand van de winkel en de authentieke brand van de verkoopsters.   De verkoopster zal zichzelf moeten managen en de winkelmanager zal op zijn of haar beurt de verkoopster weer moeten coachen. Als u de klanttevredenheid wilt verhogen moet u eerst de tevredenheid van u medewerkers zien te verhogen. Als medewerkers ongelukkig zijn maakt u uw klanten ook ongelukkig en blijven ze weg. Daartegenover staat dat als beide brands in balans is u slimmer en klantvriendelijker gaat verkopen. Hierdoor zullen zowel de modewinkel als de verkoopsters kopers aantrekken die perfect bij ze passen en  topprestaties leveren. Hiertoe introduceert Hubert Rampersad in deze masterclass een organisch, holistisch en authentiek personal & corporate brandingconcept dat die zich in de praktijk succesvol heeft bewezen. Door het in overeenstemming brengen en synchroniseren van de authentieke personal brand van de medewerkers met de corporate brand kunt u de beste match maken tussen medewerker en organisatie. De kern hier is het op één lijn brengen van de medewerkers met de organisatie, waardoor ze gestimuleerd worden zich te focussen op activiteiten die waarde creëren voor klanten. Deze afstemming is een kans om plezier, passie, toewijding, motivatie en commitment binnen de organisatie creëren. Om meer klanten binnen te halen is het namelijk van essentieel belang dat de passie van de verkoopsters ook in de winkel terug te vinden is. Het heeft ook met de law of attraction te maken (success attract success). Uw eigen passie geeft gepassioneerde klanten en het gaat niet werken als u er zelf niet keihard voor werkt.  U zult een positieve attitude moeten ontwikkelen en uw authentieke personal brand vervolgens moeten gebruiken om een emotionele connectie met uw klanten te maken. Daardoor trekt u meer klanten aan en bent u uiteindelijk in staat om op korte termijn uw salesprestaties sterk te verhogen. Deze masterclass zal u succesvol begeleiden op deze weg en is gebaseerd op Rampersads nieuwe boeken die in vele talen zijn vertaald.  Additionele informatie: a) zijn workshop Personal Leadership Branding at MIT Sloan  b) zijn interview by Marshall Goldsmith in BusinessWeek  c) zijn interview in de prestigeuze Fortune Magazine  

Lof van managementgoeroes uit Amerika voor zijn boeken:

     ‘Met Personal Branding, leiderschap vanuit Authenticiteit biedt Hubert Rampersad een handboek aan dat hard nodig is voor kenniswerkers. Hij toont ons allen hoe we ons eigen personal brand kunnen ontwikkelen – en minstens zo belangrijk – hoe dit brand overtuigend te communiceren naar de wereld… Ik hou van zijn focus op authenticiteit… Mijn verzoek aan u, de lezer, is – maak dit boek een deel van uw leven. Lees dit boek niet slechts voor zijn “interessante” inhoud. Wees niet tevreden met slechts enkele “aha” momenten. Maak het onderdeel van uw levensplanning – en uiteindelijk deel van uw leven! Wanneer u dit doet kunt u een meer geïntegreerde en succesvolle persoon worden – en uw organisatie beter in staat stellen u te helpen een positief verschil te maken in de wereld!’ –- Uit het voorwoord door Marshall Goldsmith. Auteur van What you got here won’t get you there, een New York Times bestseller, Wall Street Journal #1 managementboek en de winnaar van de Harold Longman Award voor het beste managementboek van het jaar 2007 in Amerika. 

 ‘Hubert Rampersad heeft gevoel voor het ontwikkelen van begrijpelijke concepten voor het analyseren van belangrijke zaken… Het door hem voorgestelde vierfasenmodel biedt een expliciete manier om een gewenste externe identiteit in iets concreets en handelbaar te vormen.Het is een geweldige stap-voor-stapaanpak om uw brand expliciet te maken… De mentale modellen en hun bijbehorende onderzoeksvragen helpen u te onderkennen waar u vandaag de dag staat, zodat u kunt komen waar u morgen wenst te zijn… Dit boek biedt een architectuur om deze ideeën om te zetten in actie’. —Uit het nawoord door Dave Ulrich, Professor of Business, University of Michigan. Co-auteur van het bestselling boek Leadership Brand (Harvard Business Press, 2007).

Werkwijze
Tijdens deze  interactieve leergang staat zelfwerkzaamheid centraal. Via oefeningen en praktijkcases wordt de theorie continu gekoppeld aan uw eigen realiteit. U krijgt tijdens deze training nieuwe inzichten en praktische aanbevelingen die u direct kunt toepassen in uw dagelijkse praktijk.

 Doelgroep

Deze training is bestemd voor managers in de mode-industrie die de performance van hun winkel en de  persoonlijke effectiviteit van hun medewerkers willen verhogen alsmede een sterke reputatie en een betrouwbaar imago willen bouwen die ze succesvol willen projecteren op hun klanten.

 Wat levert dit programma u op?

Na deze masterclass: 

• Bent u in staat om een sterke authentieke personal en organisatie brand te ontwikkelen en deze op effectieve wijze te implementeren en cultiveren;
• Bent u in staat om op basis van uw personal en organisatie brand positieve percepties en emoties bij anderen betreffende uw uniekheid en onderscheidend vermogen te stimuleren;
• Weet u hoe u uw authentieke brand op consistente wijze naar anderen kunt communiceren en op unieke wijze kunt aangeven waar u voor staat, wat uw toegevoegde waarde is en wat u uniek, anders en speciaal maakt;
• Bent u in staat om uzelf en uw organisatie sterk te positioneren in de markt middels social media marketing technieken.
• Weet u hoe u een vertrouwensrelatie met anderen kunt opbouwen, een emotionele verbinding met hen kunt leggen en hoe u hun verwachtingen en percepties effectief kunt managen;
• Kunt u beïnvloeden hoe anderen over u en uw organisatie denken en u ervaren;
• Weet u hoe u uw authentieke brand op consistente wijze naar uw potentiële klanten kunt communiceren en op unieke wijze kunt aangeven waar u voor staat, wat uw toegevoegde waarde is en wat u uniek en speciaal maakt;
• Bent u in staat een sterke reputatie en een betrouwbaar imago op te bouwen dat u effectief kunt projecteren in alles wat u doet;
• Weet u hoe u uw personal brand in lijn met uzelf kunt brengen en op basis hiervan uw eigen geloofwaardigheid kunt ontwikkelen en uw charisma, betrouwbaarheid en persoonlijke integriteit gunstig kunt beïnvloeden;
• Weet u hoe u op basis van de persoonlijke balanced scorecard en de plan-deploy-act-challenge-cyclus controle over het bewustzijn kunt krijgen, uw effectiviteit en zelfverantwoordelijkheid kunt ontwikkelen en voortdurend nieuwe uitdagingen kunt aangaan en hierdoor gelukkig kunt zijn;
• Hoe u op effectieve wijze een balans tussen werk en privé kunt bewerkstelligen en de kloof hiertussen kunt reduceren; hoe u meer van uw werk kunt genieten en uw vrije tijd effectiever kunt besteden;
• Weet u hoe u op basis van de balans tussen de personal en corporate brand de best fit tussen medewerker en organisatie kunt bewerkstelligen, angst en wantrouwen uit uw organisatie kunt verdrijven en op duurzame wijze voorwaarden kunt scheppen voor meer zelfsturing, zingeving, leren, toewijding, passie en plezier in het werk en innerlijke betrokkenheid; hoe u dus op basis hiervan een klimaat van vertrouwen en warmte in uw organisatie kunt creëren en maximale persoonlijke ontplooiing van medewerkers routinematig kunt bewerkstelligen en hun talenten effectief kunt managen, ontwikkelen en benutten;

 Inhoud

Het programma bestaat uit de volgende onderdelen:

• Het authentieke personal branding model;
• Definiëren van uw persoonlijke ambitie, personal brand en Persoonlijke Balanced Scorecard;
• Voortdurende persoonlijke ontwikkeling van uzelf op basis van de Plan-Deploy-Act-Challenge leercyclus;
• Hoe effectieve balans tussen werk en privé, alignment met uzelf (persoonlijke integriteit ontwikkelen) en alignment met uw organisatie (passie en plezier op het werk) creëren.
• Personal branding versus corporate branding
• Balans tussen personal en corporate brand;
• Hoe u een personal brand coach kunt worden;
• Gebruik van de personal en corporate brand coach software.

 Doorlooptijd

De duur van deze training omvat 2 dagdelen.

 Studiemateriaal

Boek “Personal Branding, leiderschap vanuit Authenticiteit” (uitgeverij Quist, Leidschendam, 2008)  of  “Authentic Personal Branding: A new blueprint for building and aligning a powerful leadership brand’ (IAP, USA, 2009) of  “Be The CEO of Your Life: The Ultimate Authentic Personal Branding Formula for Standing Out from the Crowd” (Global Vision Publishing, India, 2010) van Hubert Rampersad.

 Uw trainer/coach

Hubert Rampersad 

 Uw investering

Uw investering in deze  training bedraagt € 950 per deelnemer, incl. 1 uur individuele coaching na de training, certificaat, handout en boek. Investering tweedaagse in-house training  bedraagt € 15000, bij maximaal 30 deelnemers.

 Informatie

tpsi@live.com    www.pbu-edu.org

“Total Performance Scorecard; Redefining Management to Achieve Performance with Integrity “  By Dr. Hubert Rampersad (Butterworth-Heinemann Business Books, Elsevier Science, Massachusetts, May 2003).

Foreword by Dorothy A. Leonard, The William J. Abernathy Professor of Business Administration, Harvard Business School, Boston.

Ask any manager what the primary assets of her organization are and the answer is usually “people.” We are far removed from the days when an employee checked his brains at the door at the same time he removed his overcoat. We recognize that the tacit (unarticulated) dimensions of knowledge in a person’s head may be as vital to achieving the organization’s goals as are the explicit, codified forms of knowledge that have been built up over time^.i In fact, who is not a “knowledge-worker” in the developed world? Farmers possess the most sophisticated knowledge of seeds and seasons. Steel workers run highly computerized machinery. Custodial staff can make fine distinctions in types of stains and cleaning materials. The know-how possessed by anyone who has been doing certain tasks for long enough to build up a repertoire of experiences can be extremely valuable to the organization for whom he works.

On the other hand, ask any manager how she spends most of her time, even in very technically oriented organizations, and the answer is usually “handling people problems.” This term covers everything from highly egotistical, self-centered behavior by “prima donnas” who can’t work in teams, to alcoholism or other personal problems that lower productivity, to ingenious modes of resistance to change and unwillingness to share knowledge. Managers have always faced the dual challenge of exploiting individual knowledge and skills for the benefit of the organization while demonstrating appreciation for those employee contributions so as to motivate continued productivity. However, in recent decades, the need both for employee generosity in sharing individual intelligence and for managerial sophistication in rewarding employee effort has intensified.

Today’s organizations are generally running very, very lean and in the throes of great environmental change. Therefore, they need innovation and employees who cannot only bend with change but thrive on it. In particular, perhaps more than ever before, organizations today desire two abilities in their employees: (1) rapid learning, and  (2) creativity. Organizational leaders cannot expect to inspire those skills merely by demanding them. Rather, leaders need to develop considerable insight into how and why people learn and into what stimulates creativity. Let us consider each in turn. First, learning. Business organizations no longer represent lifelong commitments for most employees. Rather, today’s knowledge workers are free agents, typically carving out two or more careers in life and with the expectation that they will work in multiple organizations during their work life. Employees, therefore, are preoccupied with gaining skills from employment and increasing their own value in their chosen field, not just in their organization. Fortunately for organizational leaders, humans do have a strong need for community; we are social animals and in general like to learn with and from others. Therefore, managers can link individual identity to corporate brand, individual aspirations to business goals, and individual learning objectives to needed organizational capabilities. But such linkages have to be individually forged, and with the full understanding that when you hire someone today, you hire the whole person—personal aspirations included. This is the good news and the bad news. It is good because a person whose personal learning goals are aligned with those of the organization are likely to be fully engaged and highly productive.

It is bad because people are not always clear about their own objectives and even if they are, managers are not always able to align employees’ personal goals with organizational needs. Ambiguity leads to frustration. Moreover, managers often mistakenly equate learning with formal training sessions. But we do not gain know-how through reading manuals, observing PowerPoint slide presentations, or attending training lectures. From such sessions, we can certainly obtain useful mental frameworks and armatures (know-what) to which we attach knowledge. However, we learn deep skills from practice and experience—and gaining experience takes time. Job rotation helps, as does assignment to cross-functional project teams, but the best managers also regard themselves as coaches and teachers. Coaches use a variety of approaches, from one-way directives to joint problem solving, but the more that the learner is guided through experience, the more lasting is the knowledge^.ii . Organizations whose leaders regard the provision of guided experience as essential, and development of people as one of the primary responsibilities of all managers—one for which they are held accountable in job evaluations—have a competitive advantage.

It is also in the power of leaders to inspire more creativity in the groups they lead^.iii As noted earlier, an employee’s identity in today’s world is unlikely to be tied long term to an organization; therefore, managers have to create loyalty and commitment not through patronizing (the organization will take care of you) but through providing an interesting and exciting place to work. Creativity cannot be managed or controlled, but it can certainly be nurtured or killed. In the search for meaning to their lives, people find great satisfaction in having created something—a product, a service, an innovation that leads to improved conditions for someone. Too often we do not make the link between what an individual is doing on a daily basis and some larger purpose. Most people do not spring out of bed in the morning, eager to make 10% more for the stockholders of their company. That is too abstract a goal, directed toward unknown individuals (and financial gain for someone else is an unlikely aspiration)! Even personal financial gain may not be enough of a motive. Research shows that individuals are motivated best by a combination of intrinsic motives (I enjoy doing this for some personal reason) and extrinsic ones (doing this gains me more recognition or more financial security). Therefore, leaders who can provide both intrinsic and extrinsic motives for their employees are more likely to retain them and their valuable knowledge.

Unfortunately, there are serious barriers to both learning through experience and to creativity today. A primary one is time constraints. Information can be delivered at huge speed (the old analogy to drinking from the firehose) and people can be thrown into a situation to “sink or swim,” but know-how takes time to develop. Time pressures, recent research in multiple organizations shows, inhibit creativity^.iv Another constraint is managerial lack of understanding of basic human behavior. We need leaders who have enough life experience to understand, for example, what motivates people, the best forms of interpersonal communication, and the human inclination to interpret intellectual or positional disagreements as interpersonal attacks. Managers who have a sophisticated understanding of human psychology and who know how to use it in the workplace are more likely to have an innovative employee base. In this book, Hubert Rampersad has amassed and synthesized a huge amount of material written on these and related topics. The book serves as a practical guide, in that there are numerous exercises and business illustrations. However, it is also an extensive reference guide to many other works on management if the reader wishes to delve more deeply into any of the singular bodies of knowledge that the author has brought together into the Total Performance Scorecard.

Professor Dorothy A. Leonard

The William J. Abernathy Professor of Business Administration, Harvard Business School, Boston

ⁱ See Dorothy Leonard. Wellsprings of Knowledge: Building and Sustaining the Sources of Innovation. Boston: Harvard Business School Press, 1995, 1998.

ⁱⁱ See Dorothy Leonard and Walter Swap. “The Value of ‘Been There, Done That.’”In F. Hesselbein, M. Goldsmith, I. Somerville (eds.), Leading for Innovation and Organizing for Results. San Francisco: Jossey-Bass, 2001, pp. 165–176.

ⁱⁱⁱ See Dorothy Leonard and Walter Swap. When Sparks Fly: Igniting Creativity in Groups. Boston: Harvard Business School Press, 1999.

iv See Theresa Amabile, Constance N. Hadley, and Steven J. Kramer. “Creativity Under the Gun.” Special Issue on The Innovative Enterprise: Turning Ideas into Profits. Harvard Business Review 80, no. 8 (August 2002):52–61.

Workshop to MBA students at MIT Sloan as part of the Sloan Innovation Period (MIT Leadership Center, Cambridge/Massachusetts)

By Hubert Rampersad Ph.D. , President  Personal Branding University

Wednesday, October 20^th , 2010 8:30-5:30

Personal leadership branding is the positioning strategy behind the world’s most successful people. It’s therefore important to be your own brand and to become the CEO of your life. Everyone has a personal brand but most people are not aware of this and do not manage this strategically, consistently, and effectively. You should take control of your brand and the message it sends and affect how others perceive you. With an authentic personal brand, your strongest characteristics, attributes, and values can separate you from the crowd. Without this, you look just like everyone else. By way of this unique workshop, Dr. Hubert Rampersad will offer you an advanced breakthrough formula and a new blueprint to build, implement, and cultivate an authentic, distinctive, and powerful personal brand, which forms the key to enduring personal success. Building an authentic personal brand is an evolutionary and organic process and a journey towards a successful life. Your personal brand should emerge from your search for your identity and meaning in life, and it is about getting very clear on what you want, fixing it in your mind, giving it all your positive energy, doing what you love and develop yourself continuously. This workshop provides you a holistic and complete branding framework that will help you to create a powerful, authentic, and memorable personal brand identity that builds a trusted image of yourself and will help you enrich your relationships with others, master yourself, unlock your potential, develop self-esteem, and create work-life balance. By aligning your personal brand with yourself you will also create a stable basis for your trustworthiness, credibility, and personal charisma. By aligning your personal brand with your corporate brand you will create a passionate and happy workforce (employee engagement). This workshop is an experience that will enhance the core of your personal leadership brand. This program is geared toward executives and professionals who wishes to differentiate themselves, set themselves apart from others, position themselves strongly in relation to competitors, and build credibility and a solid reputation in a sustainable way. You will learn how to build and cultivate an authentic personal leadership brand, how to build a strong reputation that is aligned with your dreams and passion, and how to manage yourself as business effectively based on the personal balanced scorecard.

Hubert Rampersad is a leading expert on Authentic Personal Branding and Performance Management. He has a B.S. and M.Sc. in Mechanical Engineering from Delft University and a Ph.D. in Management from Eindhoven University in the Netherlands. He is president/founder at TPS International Inc. and the Personal Branding University in Miami Beach and author of the books “Total Performance Scorecard: Redefining Management to Achieve Performance with Integrity” , “Personal Balanced Scorecard; The Way to Individual Happiness, Personal Integrity and Organizational Effectiveness”,  “TPS-Lean Six Sigma; Linking Human Capital to Lean Six Sigma – A New Blueprint for Creating High Performance Companies”,  “Authentic Personal Branding: A new blueprint for building and aligning a powerful leadership brand”, and “Be The CEO of Your Life: The Ultimate Authentic Personal Branding Formula for Standing Out from the Crowd”, which have been published in 10-22 languages.  He is also a member of Marshall Goldsmith’s prestigious Thought Leader Advisory Board (San Diego), and selected by The Marshall Goldsmith School of Management as one of the 35 distinguished thought leaders in the US in the field of leadership development. His views on branding were published in BusinessWeek and Fortune Magazine. He has conducted presentations, workshops and seminars for leading companies such as: ABN AMRO Bank, Nokia, Philips Electronics, Lucent Technology, and Shell Oil Company. From 1987 on he has been successful as an international management consultant and coach: guiding and training leading organizations in the areas of his professional interest: personal & corporate branding, organizational behavior, organizational learning, performance management, and TPS & Lean Six Sigma (Human Six Sigma). He is currently working through the MIT Leadership Center in teaching a workshop to MBA students as part of the Sloan Innovation Period.

 Praise for his book Authentic Personal Branding:

From the book’s foreword by Marshall Goldsmith:  

“In Personal Branding, Hubert Rampersad has provided a sorely needed guidebook for knowledge workers. He shows us all how to build our own personal brand – and just as important – how to persuasively communicate this brand to the world… I love his focus on authenticity… My request to you, the reader, is – make this book part of your life.  Don’t just read this book for its ‘interesting’ content.  Don’t be content with a few ‘aha’ moments. Make it part of your life planning – and ultimately part of your life!  If you do, you can become a more integrated and successful person – and better enable your company to help you make a positive difference in our world!”

From the Afterword by Dave Ulrich:

“Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues… The four stage model that he suggests proposes an explicit way to turn a desired external identity into something concrete and actionable… It’s a wonderful step by step approach to making out desired brand explicit… The mental models and their related investigative questions will help you know where you are today so you can get to where you want to be tomorrow… This book offers an architecture to turn these ideas into action.”

Personal Branding University Suriname
tpsi@live.com  www.bsa-edu.org  www.pbu-edu.org  www.tua-edu.org

Additionele informatie: a) Rampersads workshop Personal Leadership Branding at MIT Sloan  b) zijn interview by Marshall Goldsmith in BusinessWeek  c) zijn interview in de prestigeuze Fortune Magazine 

Deze high level keynote is  uitsluitend bedoeld voor captains of industries, visionaire leiders, topexecutives, moderne managers, innovatieve ondernemers en excellente professionals die zich op effectieve wijze van de massa willen onderscheiden.

De volgende trainingen hebben we twee-wekelijks gescheduled:

• AUTHENTIC PERSONAL & CORPORATE BRANDING IN THE FASHION 
• Masterclass Authentic Personal Branding   
• Masterclass AUTHENTIC PERSONAL BRANDING and SOCIAL MEDIA MARKETING 
• Become a Certified Personal Brand Coach   

Join our Personal Branding University    and Personal Branding MBA

U kunt op de dag van de keynotes een gesigneerd exemplaar van het meest recente boek van Hubert Rampersad Be The CEO of Your Life: The Ultimate Authentic Personal Branding Formula for Standing Out from the Crowd  kopen voor € 95, (excl. btw).

 Z ie ook SlideShare presentation op LinkedIn en Video interview op Telearuba (Youtube)  

tpsi@live.com  www.bsa-edu.org  www.pbu-edu.org  www.tua-edu.org

Interview in Fortune Magazine http://bit.ly/bUWQQd   

Interviews in BusinessWeek http://bit.ly/19foBq  , http://bit.ly/OAUG2  

New Books: http://bit.ly/2EIQS6  , http://bit.ly/rT6wU  , http://bit.ly/1bG4I7  , http://bit.ly/19AlCN  , http://bit.ly/9MJRY   

Workshop Personal Leadership Branding at MIT SLOAN http://bit.ly/ccIlwy  

PBU heeft tot doel leiderschap vanuit authenticiteit te onwikkelen in een internationale context en leidt op tot Personal Brand Executive/Professional met de nadruk op onder meer Authentic Personal & Corporate Brand Management , leadership branding, change management conform TPS-Lean Six Sigma, talentmanagement op basis van TPS en performance management conform Personal BSC.

 Informatie

Prof.dr. Johan Potgieter (president)

tpsi@live.com  www.bsa-edu.org  www.pbu-edu.org 

Interview in Fortune Magazine http://bit.ly/bUWQQd   

Interviews in BusinessWeek http://bit.ly/19foBq  , http://bit.ly/OAUG2  

New Books: http://bit.ly/2EIQS6  , http://bit.ly/rT6wU  , http://bit.ly/1bG4I7  , http://bit.ly/19AlCN  , http://bit.ly/9MJRY   

Workshop Personal Leadership Branding at MIT SLOAN http://bit.ly/ccIlwy  

3-day Executive Master Class by Dr. Hubert Rampersad

Most buying decisions are based on trust, confidence, and the feeling of connection people have related to a product, service, or person. It’s the trusted relationship that counts, which often seems to be more important than performance. This is all about branding. A brand is the expectation, image, and perceptions it creates in the minds of others, when they see or hear a name, product or logo. Microsoft, Nike, Toyota, Volvo, and Coca-Cola tell us how they want others to perceive their products. These Corporate Brands communicate what they want our perceptions and expectations of their products to be. Brands have become very important and powerful. This can be illustrated by the following data:

• The average person in North America is exposed to more than 3000 brand messages each day.
• People are willing to pay nine to twelve percent higher prices for a brand they know and trust compared to brands with which they are not familiar
• Coca-Cola’s brand is to be worth about half the company’s total market value.

Branding is more important than marketing and sales. There is a difference between these three activities:

• Marketing is presenting. Creating a market by sending carefully crafted messages to the proper target audience through multiple channels creating awareness, affinity and understanding. It is planting the seed for sales by letting the customer know the product exists.
• Sales is convincing. Selling is using questioning tactics, listening skills, and persuasion skills to convince the audience that they can’t do it without the product or service. It’s how you close the deal, after your brand has done its work and branding has gotten past sales resistance.
• Branding is influencing. Creating a brand identity that associates certain perceptions, emotions, and feelings with that identity. Branding happens before marketing and sales. Without a strong brand, marketing is ineffective and selling is like beating your head against a wall of sales resistance.

 Don’t waste all the time and money you spend on marketing and sales by not maximizing your brand. It’s about time to focus on branding. In life, as in business, branding is more effective, powerful, and sustainable than marketing and sales. This workshop emphasizes the introduction of an organic authentic Corporate Branding model, which provides an excellent framework and roadmap for formulating and implementing a sustainable, powerful, authentic Corporate Brand. By way of this unique workshop, Dr. Hubert Rampersad will offer you an advanced breakthrough formula and a new blueprint to build, implement, maintain, and cultivate an authentic, distinctive, meaningful, and memorable Corporate Brand, which forms the key to enduring business success. It’s based on his new book  “A new blueprint for building and aligning a powerful leadership brand ” (Information Age Publishing, USA, 2009; Pearson, Malaysia, 2008).   We trust you will join us in this World-Class event, and become empowered to manage the challenges facing in the 21st Century. We look forward to seeing you there!

“Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues. … The four stage model that he suggests proposes an explicit way to turn a desired external identity into something concrete and actionable. …. It’s a wonderful step by step approach to making out desired brand explicit….The mental models and their related investigative questions will help you know where you are today so you can get to where you want to be tomorrow. …This book offers an architecture to turn these ideas into action.”—From the Afterword by Dave Ulrich, Professor of Business, University of Michigan, and Partner, The RBL Group. Co-author of the bestselling book “Leadership Brand’ ( Harvard Business Press, 2007). He was ranked as #1 management educator and guru by Business Week, #2 among management thinkers by Executive Excellence, and listed by Forbes as one of the “world’s top five” business coaches.

Why attend this Seminar?
Building an authentic Corporate Brand is an evolutionary and organic process and a journey towards business success.  This seminar provides you a holistic and complete branding framework that will help you to create a powerful, authentic, consistent, and memorable corporate brand identity that builds a trusted image of your organization.  

Who should attend? 

Agenda

• An Authentic Corporate Branding Model
• How to Define and Formulate your Corporate Ambition
• How to Define and Formulate your Corporate Brand
• How to Formulate your Corporate Balanced Scorecard  
• How to Implement and Cultivate your Corporate Ambition, Brand, and Balanced Scorecard
• Personal versus Corporate Brand
• Aligning Personal Brand with Corporate Brand to enhance employee engagement

Don’t Miss This Unique Opportunity!    Register now!

This 3-day Executive Master Class is filling quickly and registration will be limited to space available. When three or more people from the same company register at the same time, every member of the team receives a 10% discount

For more information, please contact:

TPS International Inc.

tpsi@live.com

They all identified and leveraged their personal brand and responded to it with love and passion. …. What about you?

Most buying decisions are based on trust, confidence, and the feeling of connection people have related to a product or person. It is the trusted relationship that counts! Having a strong authentic personal brand is a very important asset in today’s online, virtual, and individual age. It is becoming increasingly essential and is the key to personal success. Personal Branding is the positioning strategy behind the world’s most successful people, like Oprah Winfrey, Donald Trump, Richard Branson and Bill Gates. It is therefore important to be your own brand and to become the CEO of your life. Everyone has a Personal Brand but most people are not aware of this and do not manage this strategically, consistently, and effectively. You should take control of your brand and the message it sends and affect how others perceive you. By way of his unique Master Classes, Dr. Hubert Rampersad will offer you an advanced breakthrough formula and a new blueprint to build, implement, maintain, and cultivate an authentic, distinctive, meaningful, and memorable Personal Brand, which forms the key to enduring personal success. It is based on his newest bestselling books “Authentic Personal Branding: A new blueprint for building and aligning a powerful leadership brand’” and “Be The CEO of Your Life: The Ultimate Authentic Personal Branding Formula for Standing Out from the Crowd” . We trust you will join us in this World-Class event, and become empowered to manage the challenges facing in the 21st Century. We look forward to seeing you there!

Additional information: a) Dr. Rampersad’s workshop Personal Leadership Branding at MIT Sloan  b) his interview by Marshall Goldsmith in BusinessWeek  c) his interview in  Fortune Magazine  

 From the book’s foreword by Marshall Goldsmith:  “In Authentic Personal Branding, Hubert Rampersad has provided a sorely needed guidebook for knowledge workers. He shows us all how to build our own personal brand – and just as important – how to persuasively communicate this brand to the world… I love his focus on authenticity… My request to you, the reader, is – make this book part of your life.  Don’t just read this book for its ‘interesting’ content.  Don’t be content with a few ‘aha’ moments. Make it part of your life planning – and ultimately part of your life!  If you do, you can become a more integrated and successful person – and better enable your company to help you make a positive difference in our world!” – Marshall Goldsmith is Author of What Got You Here Won’t Get You There, a New York Times bestseller, Wall Street Journal #1 business book and the Harold Longman Award winner for Best  Business Book of the Year for 2007. He is recognized by the American Management Association as one of 50 great thinkers and leaders who have impacted the field of management over the past 80 years.

 From the Afterword by Dave Ulrich: “Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues… The four stage model that he suggests proposes an explicit way to turn a desired external identity into something concrete and actionable… It’s a wonderful step by step approach to making out desired brand explicit… The mental models and their related investigative questions will help you know where you are today so you can get to where you want to be tomorrow… This book offers an architecture to turn these ideas into action.” – Dave Ulrich is Professor of Business, University of Michigan, and Partner, The RBL Group. Co-author of the bestselling book “Leadership Brand’ ( Harvard Business Press, 2007). He was ranked as #1 management educator and guru by Business Week, #2 among management thinkers by Executive Excellence, and listed by Forbes as one of the “world’s top five” business coaches.  

Why attend this Seminar?
Building an authentic Personal Brand is an evolutionary and organic process and a journey towards a successful life. Your Personal Brand should emerge from your search for your identity and meaning in life, and it is about getting very clear on what you want, fixing it in your mind, giving it all your positive energy, doing what you love and develop yourself continuously. This seminar provides you a holistic and complete branding framework that will help you to create a powerful, authentic, consistent, and memorable personal brand identity that builds a trusted image of yourself and will help you enrich your relationships with others, master yourself, unlock your potential, and develop self-esteem. By aligning your Personal Brand with yourself you will create a stable basis for your trustworthiness, credibility, and personal charisma. This seminar is an experience that will enhance the core of personal leadership.

 Who should attend?

This unique program is geared toward executives,  professionals and anyone who wishes to differentiate him/herself, set him/herself apart from others, position him/herself strongly in relation to competitors, and build credibility and a solid reputation.

What you will learn

You will learn how to build, implement, maintain, and cultivate an authentic, distinctive, relevant, consistent, concise, meaningful, exciting, inspiring, compelling, enduring, crystal clear, ambitious, persuasive and memorable Personal Brand.  How to create positive perceptions and emotions in the mind of your prospects (that you are different, special, and unique) based on your Personal Brand. How to build a strong reputation that is aligned with your vision and passion, develop an effective image of yourself that you want to project in everything you do, and  create positive perceptions and emotions in the mind of others.  Remember what Oprah Winfrey said: ‘Create the highest, grandest vision possible for your life because you become what you believe. ….Hold the highest vision possible for your life and it can come true ….   Go for your highest and greatest vision for your life and align your purpose with the flow of your life. …Follow your passion…Sooner or later, your passion is going to win out and nobody can stop you”-

Trainer/coach: Dr. Hubert Rampersad

Fee: US$ 950

Includes attendance to the session, seminar documentation, certificate of attendance, signed copy of the personal branding book, refreshment breaks, lunch and happy hour drinks. When three or more people from the same company register at the same time, every member of the team receives a 10% discount.

For more information about this master class, please e-mail at tpsi@live.com 

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