Corporate Governance Sucks

corporate-governance-sucks

By Hubert Rampersad, Ph.D.

Poor ethical leadership, lack of personal integrity, mismanagement, fraud, corruption, and violation of corporate governance rules are the main contributors towards bankruptcy and financial failures in large organizations. Most of these  organizations have comprehensive corporate governance codes in place, implemented by left brain accountancy and law firms, which apparently are not working at all. They made things worse and created a stable basis for more corruption.

Some recent rare examples of corporate governance not working the way it should:

  • Massive corruption at Wells Fargo, which led to the resignation of its chief executive, John G. Stumpf. In September 2016, Wells Fargo reached a $185 million settlement with federal regulators and acknowledged that thousands of employees, under intense pressure to meet aggressive sales targets, opened as many as two million bogus accounts without customers’ knowledge, in some cases forging signatures. Wells Fargo implemented one of the best corporate programs in America, advised by top Harvard Law School professors.
  • Corruption at Apollo Global Settles Securities Case as S.E.C. Issues $53 Million Fine. Apollo misled its investors about two different issues and separately failed to supervise a senior executive suspected of misconduct. Apollo implemented a great corporate program by one of the BIG Four Accounting firms.
  • Corruption at Tesco that shocked the markets with an announcement acknowledging their profits for the previous six months were at least £250 million pounds lower than they announced a month ago. Tesco implemented a complete corporate program by one of the BIG Four Accounting firms.

Having great corporate governance programs in place but not complying to these programs has become a normal practice globally. Current approaches to corporate governance are extremely formal, bureaucratic, cosmetic, non-holistic and non-authentic, and therefore provide no protection from potentially catastrophic ethical failures. These great corporate governance programs made things worse. We need a sustainable and innovative solution to this global epidemic urgently.

 It is time that we become aware that corporate governance cannot be controlled effectively with formal and exhaustive rules, regulations, guidelines, and procedures only. It’s about decency and personal integrity and this must be cultivated from within. Personal integrity has no need of rules and laws. It must be a way of life.
 
Remember what Plato said in 340 BC: Good people do not need laws to tell them to act responsibly, while bad people will find a way around the laws”. Research shows that a large percentage of the world’s population is bad. For example, America has around 5% of the world’s population, and 25% of its prisoners. Roughly one in every 107 American adults is behind bars.  Among them are also many executives, leaders and professionals. 
 
Most corporate governance programs make things worse, create a stable basis for more corruption and are doomed to fail. Why don’t they learn from Plato and focus on creating a culture of good people, in which personal values are aligned with the laws and embedded in the mind of the people, instead of focusing on  laws (corporate governance) only? I picked up where others left off  by launching an innovative methodology for creating a culture of good Chairmen, Presidents, CEOs, CFOs, managers and employees, in which high ethical values are aligned with their corporate governance rules, regulations and guidelines and embedded in their mind. 
 

This article introduces an authentic, holistic and sustainable governance system 9783319031125to prevent ethical failures. It’s based on my new books “Authentic Governance; Aligning Personal Governance with Corporate Governance“. Two main endorsements for this book:

authentic-governance-for-banks-front

1) “Authentic Governance is a systematic, integrated, pragmatic, and innovative approach to corporate governance. By expanding traditional corporate governance concepts and integrating personal integrity and ethical leadership into one overall authentic governance framework, Dr. Hubert Rampersad gives us a new blueprint for sustainable corporate governance in which formal corporate regulations and personal values mutually reinforce each other. By unifying corporate ethics with individual ethics he has writtenvideo logo 1 an outstanding synthesis, which is addressed to the corporate challenges of managing in the 21st century.

2) This book makes a most useful contribution to the never ending challenge of protection from potentially catastrophic ethical failures. It serves as a practical guide and a tool kit for executives, political leaders, managers and others who aspire to realize ethical corporate excellence”.

Why Higher Education System Sucks as well

The main underlying reason for most corporate governance failures is the fact that the current higher education system sucks as well. Successful corporate governance implementation requires a multidisciplinary, authentic and holistic approach. Many top Law Schools and Business Schools (Harvard, Stanford, Yale , MIT Sloan, Berkeley-Haas, IMD, London Business School,..) have a mono-disciplinary curriculum with a narrow non-holistic and non-authentic focus. In this way most of these schools destroy creativity and  many of their graduates in the corporate governance world (such as lawyers, advisors and executives) miss the bigger picture and do not think holistically. Due to this they focus solely on formal and woolly corporate governance regulations, procedures and guidelines.

Remember: creativity and innovation in the classroom come down to the professor’s creativity, self-innovation and self-knowledge.

Many law, accounting and business management professors at the mentioned top schools are also to blame for most of the above mentioned corporate governance failures. They lack both emotional and spiritual intelligence. This inner process starts with self-knowledge, or knowing, which leads to wisdom. Between knowing and wisdom lies an enormous distance which can be reduced by boxsystematic application of my authentic governance system. This will help them to create balance between the left and right sides of their brain. The left half of their brain has mainly an analytical, logical and quantitative function, while the right half of their brain has an intuitive and holistic function. They do not have a proper balance between the left and right sides of their brain. These professors and most of their graduates use the left side of their brain only; because of this, they miss opportunities that allow them to become more adept at using the right hemisphere of the brain and to deal with complex corporate governance problems in an integrated and authentic way. This is also the main reason why Harvard Business School professor Kaplan’s Balanced Scorecard implementations fail and lack sustainability.

Why don’t you do your own due diligence by analyzing the articles being published frequently in Harvard Business Review, Harvard Law Review, MIT Sloan Management Review, California Management Review, McKinsey Quarterly, Yale Business Review, … and you will find out that almost 80% of the management/corporate governance/leadership theories and concepts being published in these top journals are just BS; not authentic, not holistic, woolly, and therefore cosmetic and not sustainable.  

Left brain professors need to be encouraged to start acting intuitively thus making more effective use of their right side of their brain in order help create a better world. Therefore, my main passion is inspiring left brain professors to become innovative, helping them to strengthen their management/corporate governance/leadership concept via my Exclusive Master Class Authentic Governance

Due to the above mentioned shortcomings most companies’ approaches to corporate governance are extremely formal, bureaucratic, cosmetic, not holistic and not authentic, and therefore fail to address above mentioned shortcomings. Their implementations of corporate governance provide no protection from potentially catastrophic ethical failures. We need a sustainable and innovative solution to this global epidemic urgently.………Read complete article here  

 Become a Certified & Licensed Authentic Governance ConsultantTM

Authentic Governance Institute (www.authenticgovernance.org) is an Excellence Center at agi-logo40the Innovation University of Silicon Valley in San Jose, California (www.iusv.university). It’s the global not-for-profit membership association for the authentic governance profession. Become AGI member  and see what AGI can offer you at every stage of your authentic governance career.  AGI also offers a comprehensive Certified & Licensed Authentic Governance Consultant program for accountants, financial consultants, corporate governance practitioners and organizations globally. You will demonstrate your expertise and your commitment to the authentic governance profession with an AGI certification.

Please fill out the registration form below if you are interested in our programs.

Innovation University of Silicon Valley

cropped-innovation-university.jpg12 S. First St. San Jose, CA 95113, USA

Tel: +1-786-537-7580 | info@iusv.university | http://www.iusv.university

 

 

 

Advertisements

Donald Trump: “ALWAYS THINK BIG”

trump

By Hubert Rampersad, Ph.D.

You will become big if you think and dream big, you will remain small if you think and dream small. You will be successful in life if you think big and dream big. You are hallucinating if you have a big dream but have not put this dream into action. In my new book I show you how to think big and realize your big dream. I want to illustrate this with above photo that I received from Donald Trump after I did send him a copy of my books “Authentic Personal Branding For Real Estate Agents; The Ultimate Breakthrough Formula For Standing Out From the Crowd” and “Authentic Governance For Banks; Aligning Personal Governance With Corporate Governance . On this picture he wrote: To Hubert: ALWAYS THINK BIG“.  branding-book authentic-governance

To become a powerful personal brand like Donald Trump, you need to formulate your big dream to make it a reality. Your vision is a description of how you would like to realize your dream in the long term.  Once you discover the core of your nature, your higher self, and know who you really are, you will find that it is possible to make every dream come true. In Walt Disney’s words, “All our dreams can come true, if we have the courage to pursue them.”  Henry David Thoreau said— “If a man advances confidently in the direction of his dreams to live the life he has imagined, he will meet with a success unexpected in common hours……Go confidently in the direction of your dreams. Live the life you have imagined.” Ralph Waldo Emerson believed that— “Your dream is the germ from which all growth of nobleness proceeds.”  By discovering and formulating your higher self, you will become visionary and will find out that you have something unique to offer. Your work is to find out what that is, and to work at it with passion and love, just like Donald J. Trump did.

Once you better understand who you are, what your genius and unique talents are, what you stand for, what your long-term intentions are, and what type of relationship you would like to have with others, it will be much easier to channel your energy in the right direction, to achieve a dream which is worthy of your effort.  Also remember what Bill Clinton said:  “Once you know where you’re going, it’s a lot easier to decide what steps to take to get there. If you don’t know where you’re going, you can work like crazy and you would be walking in the wrong direction”. To be successful in life you must know the meaning of your life and take the responsibility to define your dream and to write it down. Defining your dream is about working out your destiny. Also remember what Eleanor Roosevelt said: “The future belongs to those who believe in the beauty of their dreams’

Everyone has the responsibility to identify his/her own dream and to respond to it with love and passion. In this way you will become a visionary soul. Visionary people like Donald Trump are imaginative, idealists, innovators, and creators. They know their genius, dream, higher calling, and know what the meaning of life is. They make the world go ’round. Since everything starts with ideas, everything comes from them and begins there. Remember what George Bernard Shaw said: ‘The people who get on in this world are the people who get up and look for the circumstances they want, and, if they can’t find them, make them’. You have to be able to dream outside the box. Also remember what Walt Disney said; “If you can dream it, you can do it”. Here are some individuals who defined and implemented their authentic dream successfully:

download

Donald Trump’s dream was becoming President of the United States of America and rebuild the country. The 45th President of the United States wants to build the next generation of roads, bridges, railways, tunnels, sea ports, and airports and spend a heck of a lot of money to do that. He will manage America as a CEO.

remax Dstandard_balloon_logo_photo_webave Liniger is the visionary leader of the Denver-based global real estate franchise RE/MAX he co-founded with his wife, Gail, in 1973. His dream was— Build a real estate powerhouse where experienced, productive agents would keep more of their commissions and enjoy the freedom to run their business as they saw fit. Forty years ago, Linger revolutionized the real estate industry when he created the RE/MAX business model, which combines a maximum commission concept with world-class support services.

kellerGary W. Keller is the founder of Keller Williams Realty International, which is the largest real estate company in the world by agent count. His dream was—To be the largest real estate agency in the world. He said: “Anyone who dreams of an uncommon life eventually discovers that there is no choice but to seek an uncommon approach to living it….Don’t let small thinking cut your life down to size. Think big, aim high, act bold. And see just how big you can blow up your life…. ”.

oprahc~1Oprah Winfrey’s dream was/is—Female empowerment. This dream is the guiding principle of her brand, the emotional connection with her audience. She said: “Create the highest, grandest dream possible for your life because you become what you believe. ….Hold the highest dream possible for your life and it can come true ….   Go for your highest and greatest dream for your life and align your purpose with the flow of your life. …Follow your passion…Sooner or later, your passion is going to win out and nobody can stop you’.

waltco~1Walt Disney’s dream was– Making life more enjoyable, and fun. His dream came from his unique ability (his genius) to see the entire picture and from the fond memory of the past
and persistence for the future. He was a pioneer, innovator, creator, imaginative, and aesthetic person who followed his dream with passion; the possessor of one of the most fertile and unique imaginations the world has ever known. He built his brand by pursuing his dream with passion. He said: “I dream, I test my dreams against my beliefs, I dare to take risks, and I execute my vision to make those dreams come true.”

obm_ch~1Barack Obama’s dream is—brings about real change, change that we can believe in. Parts of his speeches:  “America is a land of big dreamers and big hopes. It is this hope that has sustained us through revolution and civil war, depression and world war, a struggle for civil and social rights and the brink of nuclear crisis. And it is because our dreamers dreamed that we have emerged from each challenge more united, more prosperous, and more admired than before…….It’s change that I’ve been fighting for over two decades ago. Because those dreams – American dreams – are worth fighting for”.

gandhi~1Mahatma Gandhi’s dream was- Achieving freedom through the path of non-violence. He was the man who played a significant role in achieving independence for India from the British Empire with his simplicity and strong willpower. Mohandas Karamchand Gandhi believed in living a simple life. He proved to the world that freedom can be achieved through the path of non-violence.

mrtn_l~1Martin Luther King, Jr. dream was– Free at last.  Part of his “I Have a Dream” speech in 1964: “I have a dream. It is a dream deeply rooted in the American dream. I have a dream that one day this nation will rise up and live out the true meaning of its creed; ‘We hold these truths to be self-evident, that all men are created equal. I have a dream that one day on the red hills of Georgia, sons of former slaves and the sons of former slave-owners will be able to sit down together at the table of brotherhood……And so let freedom ring from the prodigious hilltops of New Hampshire…… Let freedom ring from the mighty mountains of New York. ……From every mountainside, let freedom ring…..Free at last! Free at last!

nm-1co~1Nelson Mandela’s dream was– A free and just society in South Africa. He made conscious choices based on what he truly stood for and got credit for his relentless commitment to his dream. His dream of transforming the racist society of South Africa into a multiracial democracy lasted more than 50 years. His determination to pursue that dream with passion and love, to keep fighting despite intense torments to both his people and himself, carried him to a day in May 1994 when he became the president of all South Africans.

These role models have proven that if someone has a big dream, thinks big, responds to it with passion, has the courage to pursue this dream, has faith in him/herself, and lives according to this dream, this dream will guide that person’s life and will result in purposeful and resolute actions. The mentioned role models took the responsibility to identify their dream and to respond to them with love and passion. Stop complaining and do not blame others for your failures. Take the initiative and the responsibility to think and dream big and to develop and implement your big dream as well, and keep it at the forefront of your mind each day. Anyone can deliver peak performances and be us-edition_pbsuccessful in life, because all of us have the genius within us to do so. Success is not something that will come automatically or something that the world will define for you. It’s what you define in your ambitious dream and in the way you pursue this dream.

Remember what Marva Collins said; ‘Success doesn’t come to you …you go to it’. You must have a big dream in life, just like Donald Trump, and love what you do, if you expect exceptional success. You will surely have it, since people who think big, ask for it, wish it, dream it, fix it in their mind, visualize it, feel it, allow it, respond to it passion, attract success. In bookmy latest books “Authentic Personal Branding For Real Estate Agents; The Ultimate Breakthrough Formula For Standing Out From the Crowd” and Authentic Personal Brand Coaching; Entrepreneurial Leadership Brand Coaching for Sustainable High Performance, I explain in detail how you can develop and realize your big dream successfully. Join our related master class Authentic Personal Branding for Real Estate Agents .

training-miami

certified-personal-brand-logo    franchise

6 4

cropped-small-icon-for-blogReal Estate Branding

Tel: +1-786-537-7580 | tpsi@live.com

Miami, Florida, USA

 instagramlinkedin-3    linkedin-2

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

AUTHENTIC PERSONAL BRANDING

Two-Day Master Class;  How to build credibility and a solid reputation and to put you above your competitors

They all identified and leveraged their personal brand and responded to it with love and passion. …. What about you?

Most buying decisions are based on trust, confidence, and the feeling of connection people have related to a product or person. It is the trusted relationship that counts! Having a strong authentic personal brand is a very important asset in today’s online, virtual, and individual age. It is becoming increasingly essential and is the key to personal success. Personal Branding is the positioning strategy behind the world’s most successful people, like Oprah Winfrey, Donald Trump, Richard Branson and Bill Gates. It is therefore important to be your own brand and to become the CEO of your life. Everyone has a Personal Brand but most people are not aware of this and do not manage this strategically, consistently, and effectively. You should take control of your brand and the message it sends and affect how others perceive you. By way of his unique Master Classes, Dr. Hubert Rampersad will offer you an advanced breakthrough formula and a new blueprint to build, implement, maintain, and cultivate an authentic, distinctive, meaningful, and memorable Personal Brand, which forms the key to enduring personal success. It is based on his newest bestselling books “Authentic Personal Branding: A new blueprint for building and aligning a powerful leadership brand'” and “Be The CEO of Your Life: The Ultimate Authentic Personal Branding Formula for Standing Out from the Crowd” . We trust you will join us in this World-Class event, and become empowered to manage the challenges facing in the 21st Century. We look forward to seeing you there!

Additional information: a) Dr. Rampersad’s workshop Personal Leadership Branding at MIT Sloan  b) his interview by Marshall Goldsmith in BusinessWeek  c) his interview in  Fortune Magazine  

 From the book’s foreword by Marshall Goldsmith:  “In Authentic Personal Branding, Hubert Rampersad has provided a sorely needed guidebook for knowledge workers. He shows us all how to build our own personal brand – and just as important – how to persuasively communicate this brand to the world… I love his focus on authenticity… My request to you, the reader, is – make this book part of your life.  Don’t just read this book for its ‘interesting’ content.  Don’t be content with a few ‘aha’ moments. Make it part of your life planning – and ultimately part of your life!  If you do, you can become a more integrated and successful person – and better enable your company to help you make a positive difference in our world!” – Marshall Goldsmith is Author of What Got You Here Won’t Get You There, a New York Times bestseller, Wall Street Journal #1 business book and the Harold Longman Award winner for Best  Business Book of the Year for 2007. He is recognized by the American Management Association as one of 50 great thinkers and leaders who have impacted the field of management over the past 80 years.

 From the Afterword by Dave Ulrich: “Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues… The four stage model that he suggests proposes an explicit way to turn a desired external identity into something concrete and actionable… It’s a wonderful step by step approach to making out desired brand explicit… The mental models and their related investigative questions will help you know where you are today so you can get to where you want to be tomorrow… This book offers an architecture to turn these ideas into action.” – Dave Ulrich is Professor of Business, University of Michigan, and Partner, The RBL Group. Co-author of the bestselling book “Leadership Brand’ ( Harvard Business Press, 2007). He was ranked as #1 management educator and guru by Business Week, #2 among management thinkers by Executive Excellence, and listed by Forbes as one of the “world’s top five” business coaches.

Why attend this Seminar?
Building an authentic Personal Brand is an evolutionary and organic process and a journey towards a successful life. Your Personal Brand should emerge from your search for your identity and meaning in life, and it is about getting very clear on what you want, fixing it in your mind, giving it all your positive energy, doing what you love and develop yourself continuously. This seminar provides you a holistic and complete branding framework that will help you to create a powerful, authentic, consistent, and memorable personal brand identity that builds a trusted image of yourself and will help you enrich your relationships with others, master yourself, unlock your potential, and develop self-esteem. By aligning your Personal Brand with yourself you will create a stable basis for your trustworthiness, credibility, and personal charisma. This seminar is an experience that will enhance the core of personal leadership.

Who should attend?

This unique program is geared toward executives,  professionals and anyone who wishes to differentiate him/herself, set him/herself apart from others, position him/herself strongly in relation to competitors, and build credibility and a solid reputation.

Two Day Program (in-house or public seminar):
 Authentic Personal Branding Model
 How to Define and Formulate your Dream
 How to realize your dreams and brand desires in a sustainable, enduring, and harmonious way.
 How to Define and Formulate your Personal Brand
 How to Formulate your Personal Balanced Scorecard and enhance your personal effectiveness based on this
 How to Cultivate your Personal Brand and become successful in life
 How to implement your personal brand effectively
 Alignment with yourself; Developing Personal Integrity
 How to build your Corporate Brand
 Alignment with your Corporate Brand
 How to create employee engagement and a happy workforce within your organization
 How to use the Personal Brand Software
 Happy Hour/Networking

 

What you will learn

You will learn how to build, implement, maintain, and cultivate an authentic, distinctive, relevant, consistent, concise, meaningful, exciting, inspiring, compelling, enduring, crystal clear, ambitious, persuasive and memorable Personal Brand.  How to create positive perceptions and emotions in the mind of your prospects (that you are different, special, and unique) based on your Personal Brand. How to build a strong reputation that is aligned with your vision and passion, develop an effective image of yourself that you want to project in everything you do, and  create positive perceptions and emotions in the mind of others.  Remember what Oprah Winfrey said: ‘Create the highest, grandest vision possible for your life because you become what you believe. ….Hold the highest vision possible for your life and it can come true ….   Go for your highest and greatest vision for your life and align your purpose with the flow of your life. …Follow your passion…Sooner or later, your passion is going to win out and nobody can stop you”-

Trainer/coach: Dr. Hubert Rampersad

Fee: US$ 950

Includes attendance to the session, seminar documentation, certificate of attendance, signed copy of the personal branding book, refreshment breaks, lunch and happy hour drinks. When three or more people from the same company register at the same time, every member of the team receives a 10% discount.

For more information about this master class, please e-mail at tpsi@live.com

 twitter.linkedin-logo1

AUTHENTIC PERSONAL BRANDING

 AUTHENTIC Personal BRANDING 

This workshop is brought to you by MIT Sloan guest professor Dr. Hubert Rampersad                 

By attending this MASTER CLASS you will gain:

• understanding and implementing powerful personal & corporate branding
• building, implementing, maintaining, and cultivating an authentic, distinctive, inspiring, compelling, and memorable personal brand.
• creating positive perceptions and emotions in the mind of your prospects
• building a strong reputation that is aligned with your vision and passion
• developing an effective image of yourself that you want to project in everything you do
• developing authentic personal leadership
• building credibility and a solid reputation
• putting you above your competitors
• enhancing your sales performance
• positioning yourself effectively
• building your business with social media marketing
• becoming an effective personal brand coach

The Importance of Personal Branding

Most buying decisions are based on trust, confidence, and the feeling of connection people have related to a product or person. It’s the trusted relationship that counts! Branding is more important than marketing and sales. Don’t waste time and money on marketing and sales by not maximizing your brand. It’s about time to focus on branding. In life, as in business, branding is more effective, powerful, and sustainable than marketing and sales. Having a strong authentic personal and corporate brand is a very important asset in today’s online, virtual, and individual age. It is becoming increasingly essential and is the key to personal and business success. Personal Branding is the positioning strategy behind the world’s most successful people, like Oprah Winfrey, Donald Trump, Richard Branson, Barack Obama, and Bill Gates. It’s therefore important to be your own brand and to become the CEO of your life. Everyone has a Personal Brand but most people are not aware of this and do not manage this strategically, consistently, and effectively. You should take control of your brand and the message it sends and affect how others perceive you. By way of this unique workshop, Dr. Hubert Rampersad will offer you an advanced breakthrough formula and a new blueprint to build, implement, maintain, and cultivate an authentic, distinctive, relevant, consistent, concise, meaningful, crystal clear, and memorable Personal Brand, which forms the key to enduring personal success. It’s based on his new best selling books: “Be The CEO of Your Life; The Ultimate Authentic Personal Branding Formula for Standing Out from the Crowd (Global Vision Publication House, New Delhi, 2009) and ”Authentic Personal Branding:  A new blueprint for building and aligning a powerful leadership brand (Information Age Publishing, USA, 2009)”.

The complete framework for defining and implementing a sustainable, powerful and authentic personal  leadership brand identity

Why Attend this Workshop?
Building an authentic Personal Brand is an evolutionary and organic process and a journey towards a successful life. Your Personal Brand should emerge from your search for your identity and meaning in life, and it is about getting very clear on what you want, fixing it in your mind, giving it all your positive energy, doing what you love and develop yourself continuously. This seminar provides you a holistic and complete branding framework that will help you to create a powerful, authentic, consistent, and memorable personal brand identity that builds a trusted image of yourself and will help you enrich your relationships with others, master yourself, unlock your potential, and develop self-esteem. By aligning your Personal Brand with yourself you will create a stable basis for your trustworthiness, credibility, and personal charisma. This workshop is an experience that will enhance the core of personal leadership.

Who Should Attend

This unique and highly practical and interactive course has been specially designed for:
• business owners / managing directors
• directors
• managers
• professionals, coaches, consultants
• marketing & sales managers
• HR directors
• HR managers
• plus all others who wish to differentiate themselves, set themselves apart from others, position themselves strongly in relation to competitors, and build credibility and a solid reputation.

Advanced Praise for Hubert Rampersad’s book Authentic Personal Branding:

From the book’s foreword by Marshall Goldsmith: “In Authentic Personal Branding, Hubert Rampersad has provided a sorely needed guidebook for knowledge workers. He shows us all how to build our own personal brand – and just as important – how to persuasively communicate this brand to the world… I love his focus on authenticity… My request to you, the reader, is – make this book part of your life.  Don’t just read this book for its ‘interesting’ content.  Don’t be content with a few ‘aha’ moments. Make it part of your life planning – and ultimately part of your life!  If you do, you can become a more integrated and successful person – and better enable your company to help you make a positive difference in our world!” — Marshall Goldsmith is Author of What Got You Here Won’t Get You There, a New York Times bestseller, Wall Street Journal #1 business book and the Harold Longman Award winner for Best  Business Book of the Year for 2007. He is recognized by the American Management Association as one of 50 great thinkers and leaders who have impacted the field of management over the past 80 years.
 
From the Afterword by Dave Ulrich: “Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues… The four stage model that he suggests proposes an explicit way to turn a desired external identity into something concrete and actionable… It’s a wonderful step by step approach to making out desired brand explicit… The mental models and their related investigative questions will help you know where you are today so you can get to where you want to be tomorrow… This book offers an architecture to turn these ideas into action.” — Dave Ulrich is Professor of Business, University of Michigan, and Partner, The RBL Group. Co-author of the bestselling book “Leadership Brand’ ( Harvard Business Press, 2007). He was ranked as #1 management educator and guru by Business Week, #2 among management thinkers by Executive Excellence, and listed by Forbes as one of the “world’s top five” business coaches. 

Course Overview

  • Authentic Personal Branding Model
  • How to Define and Formulate your Dream
  • How to become a visionary leader
  • How to realize your dreams and brand desires in a sustainable, enduring, and harmonious way.
  • How to Define and Formulate your Personal Brand
  • How to Formulate your Personal Balanced Scorecard and enhance your personal effectiveness based on this
  • How to Cultivate your Personal Brand and become successful in life
  • Alignment with yourself; Developing Personal Integrity
  • How to build your Corporate Brand
  • Alignment with your Corporate Brand
  • How to create employee engagement and a happy workforce within your organization
  • Social Media Marketing – Personal Brand Coaching
  • Happy Hour/Networking

In-house

If interested  to run this course in-house please e mail: h.rampersad@tps-international.com. Our In-house courses are held in the company premises or a hotel selected by the company. We tailor the training according to your needs and requirements.  Upon successfully  completing the course each delegate receives a Certificate.

Trainer/Coach: Dr. Hubert Rampersad

 

He was featured in Fortune Magazine  His interview in BusinessWeek  His workshop at MIT Sloan His books: Book 1  Book 2  Book 3 Book 4 Book 5  Harvard Business School endorsement His Resume

AUTHENTIC PERSONAL and CORPORATE BRANDING IN THE FASHION

Masterclass door Hubert Rampersad

De meeste koopbeslissingen zijn gebaseerd op vertrouwen, emoties en percepties die een bepaalde naam of een bepaald product bij mensen creëren. Dit heeft met branding te maken. Een brand (merk) bestaat uit de verwachtingen, het beeld en de perceptie die het creëert in het hoofd van anderen wanneer zij een naam, product of logo zien of horen. Het gaat om het beïnvloeden van anderen door middel van het creëren van een brandidentiteit welke bepaalde percepties en gevoelens in associatie brengt met de identiteit. Branding is erg belangrijk geworden, wat geïllustreerd kan worden door het feit dat we iedere dag aan duizenden brandberichten worden blootgesteld en dat mensen bereid zijn veel hogere prijzen te betalen voor een brand dat men kent en vertrouwt, vergeleken met brands waarmee men niet bekend is.  Branding is doeltreffender dan marketing en sales bij elkaar. Marketing heeft betrekking op presenteren. Sales is anderen op basis van je vaardigheden overtuigen. Branding is beïnvloeden van anderen op basis van een sterke brand identiteit. Met branding creëer je vertrouwen en een emotionele connectie.

Trends en ontwikkelingen in de mode-industrie (http://www.hbd.nl) en hoe met ons authentic personal & corporate branding systeem effectief hierop in te spelen:

1. Houdbaarheid mode beperkt;  Modetrends volgen elkaar in snel tempo op. De consument wil steeds iets anders. De omloopsnelheden van collecties nemen daarom toe en etalages wisselen bijna wekelijks.  Het sturen op cijfers op basis van de modewinkel balanced scorecard, authentiek leiderschap, gepassioneerde verkopers/verkoopsters (klantgerichtheid door alignment van persoonlijke & winkel brand) en betere samenwerking met leveranciers zijn belangrijke voorwaarden om  op de externe ontwikkelingen succesvol in te kunnen spelen.

2. Mode is meer dan kleding; De consument is zeer modegevoelig. Dit houdt niet op bij kleding. Mensen kopen kleding vooral om er leuk uit te zien. Behalve kleding zorgen woonaccessoires, brillen, tassen, etc. hiervoor.  Modewinkels kunnen hierop succesvol inspelen door de winkel-brand en winkel–BSC te ontwikkelen en deze effectief te implementeren.  Opname van bovengenoemde  artikelen en woonaccessoires in het assortiment  maakt hier deel van uit.

3. Consument wil niet veel betalen; Consumenten verwachten niet dat al hun kleding jaren meegaat. Ze kopen ook kleding voor één seizoen omdat het kledingstuk de juiste modekleur heeft. Ze zijn echter minder bereid voor deze seizoenskleding veel te betalen.  Dit betekent dat modewinkels resultaatgericht en kostenbewust moeten werken en menselijke en procesgerelateerde verspillingen moeten reduceren.  TPS en TPS-Lean Six Sigma biedt hiertoe oplossingen.

4. Oudere klanten zijn graag bereid naar luxere modewinkels te  gaan die klantgericht zijn en een rustige uitstraling hebben;  Dit geldt vooral voor luxere modewinkels met een vaste, wat oudere klantenkring. Een klantenkring die bereid is om om te rijden voor een rustige winkel en  voor klantgericht personeel dat tijd heeft voor de klant. Oplossing: personal & winkel BSC, personal & winkel brand en de alignment  hiervan.

5. Een groeiend aantal consumenten koopt kleding via internet;  Lang is gedacht dat kleding zich hiervoor niet leende omdat de consument kleding wil passen en bekijken voor de aankoop. Dit is ondertussen achterhaald. Aan kleding en schoenen blijken consumenten online bijna twee keer zoveel uit te geven dan als aan boeken en tijdschriften. Bovendien zijn internetwinkels 24 uur per dag, zeven dagen per week open. Op internet zijn ook sites die zich geheel richten op niches binnen de modebranche. Inmiddels biedt ongeveer een op de vijf modewinkels met een website, de mogelijkheid om online te kopen (inclusief bezorging). Personal & winkel branding in combinatie met sociale media marketing biedt perspectieven!

6. Consumenten maken gebruik van veel verschillende bronnen en oriënteren steeds vaker via internet; Modeverkopers zullen daarom in de toekomst verschillende kanalen moeten inzetten om hun kleding te promoten. De opkomst van social media marketing en digitale televisie maakt het mogelijk kledingstukken direct via internet te bestellen. Dit vereist ook speciale aandacht voor winkel BSC en winkel branding in combinatie met social media marketing.

7. Consument eist transparantie  en persoonlijke integriteit; De consument wil weten wat hij koopt. Transparantie en persoonlike integriteit zijn erg belangrijk. De consument wil geen kleine lettertjes, maar wil weten waar de kleding wordt gemaakt, welke producten zijn gebruikt, of hij er geen allergie van kan krijgen of het brandveilig is en dat er geen kinderarbeid aan te pas is gekomen, etc. Dit heeft met alignment  van persoonlijke brand en winkelbrand te maken en effectieve implementatie van de winkel BSC.

8. Ondernemersbestand vergrijst; Ook in de modebranche zien we een vergrijzing van het ondernemersbestand. Ongeveer één op de drie ondernemers is ouder dan 50 jaar, dit was in 2004 nog maar een kwart. Dit vereist beter, slimmer, anders en efficienter werken op basis van onze unieke en innovatieve TPS, Personal & Corporate BSC, Authentic Personal & Corporate Branding en TPS-Lean Six Sigma methoden en technieken.

Onderscheidend vermogen en passie

In deze masterclass worden concrete methoden en technieken aangereikt om adequaat op deze ontwikkelingen en trends in de mode-industrie in te kunnen spelen. De concurrentie in de mode-industrie is erg groot. In het huidige online, virtule en individuele tijdperk telt het onderscheidend vermogen.  Wat maakt uw kledingzaak uniek en speciaal, en waar bent u in relatie met anderen echt goed in?  Een goede modewinkel zijn is niet genoeg. Hoe doeltreffend ook, met branding van uw winkel alleen bent u er niet. Het gaat vooral ook om de branding van het verkoopteam. Als de winkeldame niet gepassioneerd kan vertellen over een bruidsjurk loopt de klant de winkel uit. Vertelt ze met liefde en passie haar verhaal dan maakt ze een emotionele connectie en bindt ze de toekomstige bruid aan zich. Dat doet ze echter pas als er een balans is en haar personal brand, in lijn ligt met  de brand van de bruidsmodewinkel (zie recente interview Hubert Rampersad in  European Bride And Bridal Buyer).

Branding in de mode-industrie is dus niet langer slechts een zaak voor modewinkels. Ook de verkoopsters in de modewinkel hebben dus elk een personal brand dat ze uniek en speciaal maakt. Zij moeten zich hiervan bewust worden en hun brand effectief managen, teneinde hun klanten gepassioneerd en succesvol te kunnen bedienen en op deze wijze hun salesperformance te verhogen. Dit zal ze helpen actief te groeien en zich te onderscheiden als een uitmuntende sales professional. Hun personal brand moet hiertoe authentiek zijn, wat betekent dat het altijd hun ware karakter moet tonen en het gebaseerd moet zijn op hun droom,  talenten, passie, specialisatie, karaktereigenschappen en dingen die ze met liefde doen. De modewinkel zal succesvol zijn indien er een alignment is tussen de authentieke brand van de winkel en de authentieke brand van de verkoopsters.   De verkoopster zal zichzelf moeten managen en de winkelmanager zal op zijn of haar beurt de verkoopster weer moeten coachen. Als u de klanttevredenheid wilt verhogen moet u eerst de tevredenheid van u medewerkers zien te verhogen. Als medewerkers ongelukkig zijn maakt u uw klanten ook ongelukkig en blijven ze weg. Daartegenover staat dat als beide brands in balans is u slimmer en klantvriendelijker gaat verkopen. Hierdoor zullen zowel de modewinkel als de verkoopsters kopers aantrekken die perfect bij ze passen en  topprestaties leveren. Hiertoe introduceert Hubert Rampersad in deze masterclass een organisch, holistisch en authentiek personal & corporate brandingconcept dat die zich in de praktijk succesvol heeft bewezen. Door het in overeenstemming brengen en synchroniseren van de authentieke personal brand van de medewerkers met de corporate brand kunt u de beste match maken tussen medewerker en organisatie. De kern hier is het op één lijn brengen van de medewerkers met de organisatie, waardoor ze gestimuleerd worden zich te focussen op activiteiten die waarde creëren voor klanten. Deze afstemming is een kans om plezier, passie, toewijding, motivatie en commitment binnen de organisatie creëren. Om meer klanten binnen te halen is het namelijk van essentieel belang dat de passie van de verkoopsters ook in de winkel terug te vinden is. Het heeft ook met de law of attraction te maken (success attract success). Uw eigen passie geeft gepassioneerde klanten en het gaat niet werken als u er zelf niet keihard voor werkt.  U zult een positieve attitude moeten ontwikkelen en uw authentieke personal brand vervolgens moeten gebruiken om een emotionele connectie met uw klanten te maken. Daardoor trekt u meer klanten aan en bent u uiteindelijk in staat om op korte termijn uw salesprestaties sterk te verhogen. Deze masterclass zal u succesvol begeleiden op deze weg en is gebaseerd op Rampersads nieuwe boeken die in vele talen zijn vertaald.  Additionele informatie: a) zijn workshop Personal Leadership Branding at MIT Sloan  b) zijn interview by Marshall Goldsmith in BusinessWeek  c) zijn interview in de prestigeuze Fortune Magazine 

Lof van managementgoeroes uit Amerika voor zijn boeken:

Met Personal Branding, leiderschap vanuit Authenticiteit biedt Hubert Rampersad een handboek aan dat hard nodig is voor kenniswerkers. Hij toont ons allen hoe we ons eigen personal brand kunnen ontwikkelen – en minstens zo belangrijk – hoe dit brand overtuigend te communiceren naar de wereld… Ik hou van zijn focus op authenticiteit… Mijn verzoek aan u, de lezer, is – maak dit boek een deel van uw leven. Lees dit boek niet slechts voor zijn “interessante” inhoud. Wees niet tevreden met slechts enkele “aha” momenten. Maak het onderdeel van uw levensplanning – en uiteindelijk deel van uw leven! Wanneer u dit doet kunt u een meer geïntegreerde en succesvolle persoon worden – en uw organisatie beter in staat stellen u te helpen een positief verschil te maken in de wereld!’ –- Uit het voorwoord door Marshall Goldsmith. Auteur van What you got here won’t get you there, een New York Times bestseller, Wall Street Journal #1 managementboek en de winnaar van de Harold Longman Award voor het beste managementboek van het jaar 2007 in Amerika.

Hubert Rampersad heeft gevoel voor het ontwikkelen van begrijpelijke concepten voor het analyseren van belangrijke zaken… Het door hem voorgestelde vierfasenmodel biedt een expliciete manier om een gewenste externe identiteit in iets concreets en handelbaar te vormen.Het is een geweldige stap-voor-stapaanpak om uw brand expliciet te maken… De mentale modellen en hun bijbehorende onderzoeksvragen helpen u te onderkennen waar u vandaag de dag staat, zodat u kunt komen waar u morgen wenst te zijn… Dit boek biedt een architectuur om deze ideeën om te zetten in actie’. —Uit het nawoord door Dave Ulrich, Professor of Business, University of Michigan. Co-auteur van het bestselling boek Leadership Brand (Harvard Business Press, 2007).

Werkwijze
Tijdens deze  interactieve leergang staat zelfwerkzaamheid centraal. Via oefeningen en praktijkcases wordt de theorie continu gekoppeld aan uw eigen realiteit. U krijgt tijdens deze training nieuwe inzichten en praktische aanbevelingen die u direct kunt toepassen in uw dagelijkse praktijk.

Doelgroep

Deze training is bestemd voor managers in de mode-industrie die de performance van hun winkel en de  persoonlijke effectiviteit van hun medewerkers willen verhogen alsmede een sterke reputatie en een betrouwbaar imago willen bouwen die ze succesvol willen projecteren op hun klanten.

Wat levert dit programma u op?

Na deze masterclass: 

  • Bent u in staat om een sterke authentieke personal en organisatie brand te ontwikkelen en deze op effectieve wijze te implementeren en cultiveren;
  • Bent u in staat om op basis van uw personal en organisatie brand positieve percepties en emoties bij anderen betreffende uw uniekheid en onderscheidend vermogen te stimuleren;
  • Weet u hoe u uw authentieke brand op consistente wijze naar anderen kunt communiceren en op unieke wijze kunt aangeven waar u voor staat, wat uw toegevoegde waarde is en wat u uniek, anders en speciaal maakt;
  • Bent u in staat om uzelf en uw organisatie sterk te positioneren in de markt middels social media marketing technieken.
  • Weet u hoe u een vertrouwensrelatie met anderen kunt opbouwen, een emotionele verbinding met hen kunt leggen en hoe u hun verwachtingen en percepties effectief kunt managen;
  • Kunt u beïnvloeden hoe anderen over u en uw organisatie denken en u ervaren;
  • Weet u hoe u uw authentieke brand op consistente wijze naar uw potentiële klanten kunt communiceren en op unieke wijze kunt aangeven waar u voor staat, wat uw toegevoegde waarde is en wat u uniek en speciaal maakt;
  • Bent u in staat een sterke reputatie en een betrouwbaar imago op te bouwen dat u effectief kunt projecteren in alles wat u doet;
  • Weet u hoe u uw personal brand in lijn met uzelf kunt brengen en op basis hiervan uw eigen geloofwaardigheid kunt ontwikkelen en uw charisma, betrouwbaarheid en persoonlijke integriteit gunstig kunt beïnvloeden;
  • Weet u hoe u op basis van de persoonlijke balanced scorecard en de plan-deploy-act-challenge-cyclus controle over het bewustzijn kunt krijgen, uw effectiviteit en zelfverantwoordelijkheid kunt ontwikkelen en voortdurend nieuwe uitdagingen kunt aangaan en hierdoor gelukkig kunt zijn;
  • Hoe u op effectieve wijze een balans tussen werk en privé kunt bewerkstelligen en de kloof hiertussen kunt reduceren; hoe u meer van uw werk kunt genieten en uw vrije tijd effectiever kunt besteden;
  • Weet u hoe u op basis van de balans tussen de personal en corporate brand de best fit tussen medewerker en organisatie kunt bewerkstelligen, angst en wantrouwen uit uw organisatie kunt verdrijven en op duurzame wijze voorwaarden kunt scheppen voor meer zelfsturing, zingeving, leren, toewijding, passie en plezier in het werk en innerlijke betrokkenheid; hoe u dus op basis hiervan een klimaat van vertrouwen en warmte in uw organisatie kunt creëren en maximale persoonlijke ontplooiing van medewerkers routinematig kunt bewerkstelligen en hun talenten effectief kunt managen, ontwikkelen en benutten;

Inhoud

Het programma bestaat uit de volgende onderdelen:

  • Het authentieke personal branding model;
  • Definiëren van uw persoonlijke ambitie, personal brand en Persoonlijke Balanced Scorecard;
  • Voortdurende persoonlijke ontwikkeling van uzelf op basis van de Plan-Deploy-Act-Challenge leercyclus;
  • Hoe effectieve balans tussen werk en privé, alignment met uzelf (persoonlijke integriteit ontwikkelen) en alignment met uw organisatie (passie en plezier op het werk) creëren.
  • Personal branding versus corporate branding
  • Balans tussen personal en corporate brand;
  • Hoe u een personal brand coach kunt worden;
  • Gebruik van de personal en corporate brand coach software.

Doorlooptijd

De duur van deze training omvat 2 dagdelen.

 Studiemateriaal

Boek Personal Branding, leiderschap vanuit Authenticiteit” (uitgeverij Quist, Leidschendam, 2008)  of  “Authentic Personal Branding: A new blueprint for building and aligning a powerful leadership brand’ (IAP, USA, 2009) of  “Be The CEO of Your Life: The Ultimate Authentic Personal Branding Formula for Standing Out from the Crowd” (Global Vision Publishing, India, 2010) van Hubert Rampersad.

Informatie

Innovation University of Silicon Valley

12 S. First St. Suite 203, San Jose, CA 95113, USA

Tel: +1-786-537-7580 | info@iusv.university | http://www.iusv.university

 

Hubert Rampersad’s Workshop Personal Leadership Branding at MIT

Personal Leadership Branding; Be the CEO of your life  

Workshop to MBA students at MIT Sloan as part of the Sloan Innovation Period (MIT Leadership Center, Cambridge/Massachusetts)

By Hubert Rampersad Ph.D.

Boston, Wednesday, October 20th , 2010 8:30-5:30

Personal leadership branding is the positioning strategy behind the world’s most successful people. It’s therefore important to be your own brand and to become the CEO of your life. Everyone has a personal brand but most people are not aware of this and do not manage this strategically, consistently, and effectively. You should take control of your brand and the message it sends and affect how others perceive you. With an authentic personal brand, your strongest characteristics, attributes, and values can separate you from the crowd. Without this, you look just like everyone else. By way of this unique workshop, Dr. Hubert Rampersad will offer you an advanced breakthrough formula and a new blueprint to build, implement, and cultivate an authentic, distinctive, and powerful personal brand, which forms the key to enduring personal success. Building an authentic personal brand is an evolutionary and organic process and a journey towards a successful life. Your personal brand should emerge from your search for your identity and meaning in life, and it is about getting very clear on what you want, fixing it in your mind, giving it all your positive energy, doing what you love and develop yourself continuously. This workshop provides you a holistic and complete branding framework that will help you to create a powerful, authentic, and memorable personal brand identity that builds a trusted image of yourself and will help you enrich your relationships with others, master yourself, unlock your potential, develop self-esteem, and create work-life balance. By aligning your personal brand with yourself you will also create a stable basis for your trustworthiness, credibility, and personal charisma. By aligning your personal brand with your corporate brand you will create a passionate and happy workforce (employee engagement). This workshop is an experience that will enhance the core of your personal leadership brand. This program is geared toward executives and professionals who wishes to differentiate themselves, set themselves apart from others, position themselves strongly in relation to competitors, and build credibility and a solid reputation in a sustainable way. You will learn how to build and cultivate an authentic personal leadership brand, how to build a strong reputation that is aligned with your dreams and passion, and how to manage yourself as business effectively based on the personal balanced scorecard…..http://mitsloan.mit.edu/search-results/?cx=006060196262724722479:ioyiuv1df-c&cof=FORID:11&q=rampersad

us-edition_pb

Praise for his book Authentic Personal Branding:

From the book’s foreword by Marshall Goldsmith:

“In Personal Branding, Hubert Rampersad has provided a sorely needed guidebook for knowledge workers. He shows us all how to build our own personal brand – and just as important – how to persuasively communicate this brand to the world… I love his focus on authenticity… My request to you, the reader, is – make this book part of your life.  Don’t just read this book for its ‘interesting’ content.  Don’t be content with a few ‘aha’ moments. Make it part of your life planning – and ultimately part of your life!  If you do, you can become a more integrated and successful person – and better enable your company to help you make a positive difference in our world!”

From the Afterword by Dave Ulrich:

“Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues… The four stage model that he suggests proposes an explicit way to turn a desired external identity into something concrete and actionable… It’s a wonderful step by step approach to making out desired brand explicit… The mental models and their related investigative questions will help you know where you are today so you can get to where you want to be tomorrow… This book offers an architecture to turn these ideas into action.”

 

Celebration of Hubert Rampersad’s New Groundbreaking Personal Branding Book

Be The CEO of Your Life: The Ultimate Authentic Personal Branding Formula for Standing Out from the Crowd

ISBN: 978-81-8220-282-5, Global Vision Publishing House, New Delhi, India, 2009.

Check Rampersad’s recent related interview in BusinessWeek, by clicking on this link.

be the CEO of your life cover

About the Book

This book offers an advanced breakthrough formula to build, implement, maintain, and cultivate an authentic, distinctive, relevant, and memorable Personal Brand, which forms the key to enduring personal success. This new Personal Branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Hubert Rampersad has introduced an advanced authentic Personal Branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic Personal Brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing.
“Hubert Rampersad has provided a sorely needed guidebook for knowledge workers. He shows us all how to build our own personal brand – and just as important – how to persuasively communicate this brand to the world….I love his focus on authenticity. …My request to you, the reader, is – make this book part of your life. Don’t just read this book for its ‘interesting’ content. Don’t be content with a few ‘aha’ moments. Make it part of your life planning – and ultimately part of your life! If you do, you can become a more integrated and successful person – and better enable your company to help you make a positive difference in our world!” — From the Foreword by Marshall Goldsmith. Author of What Got You Here Won’t Get You There, a New York Times bestseller, Wall Street Journal #1 business book and the Harold Longman Award winner for Best Business Book of the Year for 2007. He is recognized by the American Management Association as one of 50 great thinkers and leaders who have impacted the field of management over the past 80 years.

“Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues.The four stage model that he suggests proposes an explicit way to turn a desired external identity into something concrete and actionable. It’s a wonderful step by step approach to making out desired brand explicit.The mental models and their related investigative questions will help you know where you are today so you can get to where you want to be tomorrow.This book offers an architecture to turn these ideas into action.”— Dave Ulrich, Professor of Business, University of Michigan, and Partner, The RBL Group. Co-author of the bestselling book “Leadership Brand’ (Harvard Business Press, 2007). He was ranked as #1 management educator and guru by Business Week, #2 among management thinkers by Executive Excellence, and listed by Forbes as one of the “world’s top five” business coaches.
CONTENTS
Preface
Author’s Profile
1. Introduction
2. An Authentic Personal Branding Model
3. How to Define and Formulate Your Personal Ambition
4. How to Define and Formulate Your Personal Brand
5. How to Formulate Your Personal Balanced Scorecard
6. How to Implement and Cultivate your Personal Brand
7. Alignment with Yourself
Epilogue
Appendices
References and Recommended Reading
Index

About the Author

Hubert K. Rampersad, B.S., M.Sc., Ph.D. is the world’s leading authority on Authentic Personal Branding, and Keynote Speaker. He is the prominent author of the bestselling books “Total Performance Scorecard: Redefining Management to Achieve Performance with Integrity“, “Personal Balanced Scorecard; The Way to Individual Happiness, Personal Integrity and Organizational Effectiveness”, “TPS-Lean Six Sigma; Linking Human Capital to Lean Six Sigma – A New Blueprint for Creating High Performance Companies”, and “Authentic Personal Branding: A new blueprint for building and aligning a powerful leadership brand”, which have been published in many languages. Dr. Rampersad is member of the Editorial Advisory Board of the journal Training and Management Development Methods (UK), member of the Editorial Advisory Board of the journal Measuring Business Excellence (UK), member of the Editorial Advisory Board of the TQM Magazine (UK), and editorial advisor to Singapore Management Review. He is also a member of Marshall Goldsmith’s prestigious Thought Leader Advisory Board (San Diego), and selected by The Marshall Goldsmith School of Management as one of the 35 distinguished thought leaders in the US in the field of leadership development. His views on happiness in life and work were published two times in BusinessWeek.

LinkedIn Logotwitter-volg

Build Your Business with AUTHENTIC PERSONAL BRANDING and SOCIAL MEDIA MARKETING

2-Day Master Class

In today’s online, virtual, and individual age and in the rapidly evolving world of Internet authentic personal branding and social media have begun playing a leading role. To stay ahead of the game, you need to have a strong personal brand and need to know how to use innovative social media to maximum effect. This master class will guide you to become a powerful authentic personal brand and introduce you to the many opportunities offered by social media.

Authentic Personal Branding is about influencing others, by creating a brand identity that associates certain perceptions and feelings with that identity. A brand identity that is in harmony with your dreams, life purpose, values, passion, competencies, uniqueness, genius, specialization, characteristics, and things that you love doing. Personal Branding is the positioning strategy behind the world’s most successful people, like Oprah Winfrey, Michael Jordan, Donald Trump, Richard Branson, Barack Obama, and Bill Gates. It’s therefore important to be your own brand and to become the CEO of your life. Everyone has a personal brand but most people are not aware of this and do not manage this strategically, consistently, and effectively. You should take control of your brand and the message it sends and affect how others perceive you.

us-edition_pb

Nobody can ignore Social Media. Whether you are a student, accountant, car dealer or machining manufacturer, Social Media is having an impact on your personal life and business. Clients want individuals and companies they do business with to be engaged with them. If you are an individual or business that has not started to use Social Media, you will not be successful. Social media marketing involves the distribution of content you have created through all kinds of online channels. This content must be in harmony with your personal brand in order to generate interest in your business and service. You will get more business and attract clients by providing valuable content that links to your site and is easily distributed by readers. It’s a way to build links to your site and create a strong personal and corporate brand identity. The key to effective social media marketing is creating the right kind of content that is strongly related to your personal and corporate brand and making it easy to find. It’s an effective strategy to get your content out there, working for you, and attracting the right people and clients.

By way of this unique master class, Dr. Hubert Rampersad will offer you an advanced breakthrough formula to build and cultivate an authentic personal brand, and will show you the many opportunities offered by social media to market your brand effectively. It’s based on his new book Authentic Personal Branding:  A new blueprint for building and aligning a powerful leadership brand’ (Information Age Publishing, USA, 2009). He is the world’s leading authority on Authentic Personal Branding, bestselling author, keynote speaker, and president at Personal Branding University in the USA. His Authentic Personal Branding concept is currently being used in the Social Media Marketing Class at University of California, Los Angeles. Please klick here to read his interview in BusinessWeek by Marshall Goldsmith. Additional information: a) Dr. Rampersad’s workshop Personal Leadership Branding at MIT Sloan  b) his interview in  Fortune Magazine 

Our 2-day course covers:

  • How to Define and Formulate your Dream
  • How to Define and Formulate your Personal Brand
  • How to Formulate your Personal Balanced Scorecard and enhance your personal effectiveness based on this
  • How to Cultivate your Personal Brand and become successful in life
  • Alignment with yourself; Developing Personal Integrity
  • Alignment with your Corporate Brand
  • Introduction to popular social media sites
  • Getting started with Twitter, Facebook, Myspace, LinkedIn and other social networking tools
  • Hands on with Twitter, Facebook and Linked In
  • How do I use social networking effectively
  • Determining which sites are most beneficial for you
  • Writing content that will draw readers
  • The basics of blog and article posting
  • Building a strategy for posting your content
  • Building Relationships

Who should attend?

This unique program is geared toward executives, professionals and anyone who wishes to position themselves strongly in relation to competitors, build their business effectively, and and build credibility and a solid reputation.

Fee: $ 1495, includes signed copy of the book, seminar documentation, and lunch.  When three or more people from the same company register at the same time, you receive a 10% discount.

REGISTRATION FORM

Fill out the registration form below and mail to tpsi@live.com

Your Name                                        :  ___________________________________________________________

Company/Organization name              : ___________________________________________________________

Phone                                               : ___________________________________________________________

Email                                                : ___________________________________________________________

Innovation University of Silicon Valley

12 S. First St. Suite 203, San Jose, CA 95113, USA

Tel: +1-786-537-7580 | info@iusv.university | http://www.iusv.university

businessWeek_2businessweek-jpeg

A 4-Point Survival Guide for Turning Personal Financial Crisis into Opportunity

The current financial crisis is driving the world into a global recession. There is no job security anymore. Especially in times of financial crisis you need to be independent, become the CEO of your life and redefine yourself in order to create and attract new creative opportunities. This can be realized successfully according to an innovative four-stage authentic personal branding model, that will be introduced in this article, based on the bestselling book “Authentic Personal Branding: A new blueprint for building and aligning a powerful leadership brand’ (Information Age Publishing, USA, 2009). You can get yourself out of this crisis by re-branding and managing yourself effectively and by building, implementing and cultivating your authentic personal brand according to this model. If you are well branded according to this approach, you will master the financial crisis successfully, smartly save costs, generate new revenues, find it easier to convince others and attract the people and opportunities that are a perfect fit for you.

us-edition_pb1This new system will help you to actively grow and distinguish yourself as an exceptional professional. Remember what Albert Einstein said: “In the middle of difficulty lies opportunity”. Now is the best time to engage in a meaningful dialogue with yourself and build your personal brand in order to better master the financial crisis with your unique value proposition. This innovative personal branding approach will provide you a roadmap to translate your genius, dreams and aspirations into manageable improvement actions and will help you adjust your market offerings to the different crisis needs of various customer segments. Now during the crisis it is a great time to reposition yourself strongly in relation to your competitors, built a strong reputation, develop an effective image of yourself that you want to project in everything you do, and become more creative and innovative. While some individuals fight for survival, this financial crisis is an excellent opportunity for visionary people who like to differentiate themselves, set them apart from others and create an identity around themselves. This makes it easier for others to remember who they are, become known as a thriving and distinguished professional and improve themselves continuously. They develop their own creative responses to this financial crisis instead of following the standard responses of individuals during a recession. They master the personal financial crisis because they have identified and leveraged their authentic dream, respond to it with passion, know what make them unique, special, different and outstanding, identified their genius, expand their limits based on this, and have faith in themselves and the courage to pursue their dream and personal brand.

branding-cycle

Figure 1: Authentic Personal Branding Model (Rampersad, 2009)

Four Points to Master a Personal Financial Crisis

Building an authentic Personal Brand to response to the financial crisis is an evolutionary and organic process. This process consists of the following four phases, which are the building blocks of a strong authentic Personal Brand (see figure 1):

1) Define and formulate your Authentic Personal Ambition; This phase involves defining and formulating your Personal Ambition in an exciting and persuasive manner and making it visible. Your Personal Ambition is the soul, starting point, core intention and the guiding principles of your Personal Brand. It’s the fuel for your brand and encompasses your personal vision, mission, and key roles. It is about developing your self-awareness and identifying yourself and figuring out what your dreams are, who you are, what you stand for, what makes you unique and special, why you are different than anyone, what your values are, and identifying your genius, incorporating an introduced breathing and silence exercise. You are almost twice as likely to accomplish your brand if you write this down. Your Personal Ambition makes your Personal Brand Personal and links this to your values.

2) Define and formulate your Authentic Personal Brand; This phase involves defining and formulating an authentic, distinctive, relevant, concise, meaningful, compelling, enduring, and crystal clear Personal Brand promise, and use it as the focal point of your behavior and actions. First of all, perform a personal SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) and evaluate yourself after using the breathing and silence exercise. This will also make you aware of the signs of the financial crisis in your internal and external environment. The result of SWOT analysis is the definition of your personal life style. This relates to your personal ambition and brand objectives. Your brand objectives entail what you want your Personal Brand to accomplish. You also need to determine your specialization, concentrating on a single core talent. Define your main specific services, your key characteristics your single leading and most powerful attribute. Finally, determine what your audience (domain) is and what their greatest needs are. Your Personal Brand Statement entails the total of your Personal Ambition, brand objectives, specialty, service dominant attribute, and domain. It also includes your Unique Value Proposition. The next step in this second stage is to define your Personal Brand Story (Elevator Pitch), which is the essence of what you want to say about your Personal Brand in order to produce a positive emotional reaction. Finally you should design your Personal Logo, which is a single graphical symbol that represents your Personal Brand.

3) Formulate your Personal Balanced Scorecard (PBSC); Personal Ambition and Personal Brand have no value unless you take action to make them a reality. Therefore the emphasis in this stage is developing an integrated and well balanced action plan based on your Personal Ambition and Personal Brand to reach your life and brand objectives and to eliminate any negative elements. It’s about translating your Personal Ambition and Personal Brand into your PBSC (action). Your PBSC entails your personal critical success factors that are related to your Personal Ambition and Brand and the corresponding objectives, performance measures, targets and prioritized improvement actions to master the crisis and to manage yourself effectively. It is also divided into the four perspectives: internal, external, knowledge & learning, and financial perspectives. Your PBSC translates your Personal Ambition and Personal Brand into manageable and measurable personal objectives, milestones and improvement actions in a holistic and balanced way. Your PBSC is needed to improve and manage yourself continuously based on your Personal Ambition and Brand. It’s an effective tool that you can use to manage and master yourself and monitor your behavior and actions.

4) Implement and cultivate your Personal Ambition, Personal Brand and Personal Balanced Scorecard; Personal Ambition, Personal Brand, and the PBSC have no value unless you implement them to make it a reality. Therefore the next step is to implement, maintain, and cultivate your ambition, brand and PBSC effectively. You have to articulate your Personal Brand with love and passion, be committed to change, and improve your perceived value in the marketplace and yourself continuously. In addition, try to build credibility and become an expert in your field. Get the word out through a variety of media channels, do work you love which is consistent with your Personal Brand and values, gain experience in areas of your brand in which you are weak, promote yourself, market your brand frequently and consistently, make conscious choices about the people you associate with, build a strong network, deliver on your brand promise, and in short live according to your brand promise. To guide you in this process a unique learning cycle called the Plan-Deploy-Act-Challenge cycle (PDAC cycle) have been introduced, which should be followed continuously. This is necessary to let your brand awareness grow gradually. This learning process will help you to become proactive, manage your time effectively, and anticipate on the crisis. The introduced breathing and silence exercises will help you calm down and regain control of your mind and body during the crisis.

This 4-point model forms the key to master the financial crisis effectively. Through this approach you will also be able to make yourself and others happy on an ongoing basis. Please ask for further information about our related master class at: The Personal Branding University;

This article is based on Dr. Hubert Rampersad’s new book “Authentic Personal Branding:  A new blueprint for building and aligning a powerful leadership brand’ (Information Age Publishing Inc, 2009).

Innovation University of Silicon Valley

12 S. First St. Suite 203, San Jose, CA 95113, USA

Tel: +1-786-537-7580 | info@iusv.university | http://www.iusv.university

businessWeek_2businessweek-jpeg

How to Reduce Corruption at Harvard University Sustainably

By Hubert Rampersad, Ph.D. | President, Authentic Governance Institute

harvardJustice Department accuses Harvard University of failing to cooperate in investigation of whether its admission policies discriminate against Asian-Americans. The Justice Department has opened an investigation into the use of race in Harvard University’s admissions practices and has accused the university of failing to cooperate with the probe, according to documents reviewed by The Wall Street Journal. CNN also reported this issue today by stating that the Justice Department is actively investigating Harvard University’s use of race in its admissions policies and has concluded the school is “out of compliance” with federal law, according to documents obtained by CNN. Two letters from the Justice Department’s Civil Rights Division indicate that Harvard has challenged the department’s authority to investigate, and further state that if the school fails to provide documents to the department by December 1, the agency may file a lawsuit against the school. 

harvard cnnAdditional correspondence obtained by CNN shows that the Justice Department formally notified Harvard it was under investigation on September 20 and since that time, lawyers for the agency and the school have been trading letters over the scope of the department’s document requests. The Justice Department’s interest in Harvard’s policies stems from a 2015 federal complaint that accuses the school of discriminating against Asian-Americans in admissions.

It seems that Harvard University does not comply to its own General Regulations and Standards of Conduct (its corporate governance system and code of ethics) as well. Its Discrimination chapter stated: “Any form of discrimination based on race, color, sex, sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability unrelated to course requirements is contrary to the principles and policies of Harvard University“. Harvard University is out of compliance with its own code of ethics.

Corruption at Harvard University

Harvard University’s behavior is all about corruption. The definition of corruption is: “dishonest or illegal behavior or  inducement to wrong by improper or unlawful means”.  It seems that Harvard University’s corporate governance system is not working the way it should. The school has comprehensive corporate governance programs and codes of ethics in place which apparently are not working at all. Harvard University’s approach to corporate governance is formal, bureaucratic, and non-authentic, and therefore provide no protection from potentially catastrophic ethical failures. Harvard Business School and Harvard Law School teach great corporate governance programs to their students, so it it seems that Harvard University does not practice what it preaches.

Authentic Governance; an Innovative and Authentic Approach to Corporate Governance

Most corporate governance programs made things worse and create a stable basis for more corruption. We need a sustainable and innovative solution to this global epidemic urgently. I picked up where others left off  by launching an innovative and sustainable methodology for creating a culture of good people, in which high ethical values are aligned with their corporate governance rules, regulations and guidelines and embedded in their mind. It 9783319031125is based on my new book “Authentic Governance; Aligning Personal Governance with Corporate GovernanceandAuthentic Governance for Banks“.  Two main endorsements for this book:authentic-governance-for-banks-front

1) “Authentic Governance is a systematic, integrated, pragmatic, and innovative approach to corporate governance. By expanding traditional corporate governance concepts and integrating personal integrity and ethical leadership into one overall authentic governance framework, Dr. Hubert Rampersad gives us a new blueprint for sustainable corporate governance in which formal corporate regulations and personal values mutually reinforce each other. By unifying corporate ethics with individual ethics he has written an outstanding synthesis, which is addressed to the corporate challenges of managing in the 21st century.

2) This book makes a most useful contribution to the never ending challenge of protection from potentially catastrophic ethical failures. It serves as a practical guide and a tool kit for executives who aspire to realize ethical corporate excellence”.

video logo 1Authentic Governance starts with value-based leadership development, embedding personal values in the mind of the leadership and all employees, and coaching them to sincerely reflect on these values. This is about decency and personal integrity. Authentic Governance is one of the first tangible and measurable means to create a way of life within organizations, characterized by trust, credibility, transparency, personal responsibility, personal integrity, and a high performance ethical business culture. This will have a positive impact throughout society’.

A Sustainable Solution

It is time that we become aware that corporate governance cannot be controlled effectively with formal and exhaustive rules, regulations, guidelines, and procedures only. It’s about decency and personal integrity and this must be cultivated from within. Personal integrity has no need of rules. It must be a way of life.
 
Remember what Plato said in 340 BC: Good people do not need laws to tell them to act responsibly, while bad people will find a way around the laws”.
 

Most corporate governance programs make things worse, create a stable basis for more corruption and are doomed to fail. Why don’t we learn from Plato and focus on creating a culture of good people, in which personal values are aligned with the laws and embedded in the mind of the people, instead of focusing on  laws (corporate governance) only? I picked up where others left off  by launching an innovative methodology for creating a culture of good leaders, managers and employees, in which high ethical values are aligned with their corporate governance rules, regulations and guidelines and embedded in their mind. 

As demonstrated by Harvard University and many other organizations, traditional corporate governance codes (corporate laws) provide no protection from potentially catastrophic ethical failures. Company integrity must always start with personal integrity. It must be an informal learning process and a way of life, based on alignment with yourself and alignment with your company. This ethical process must be promoted and communicated within the whole company to all stakeholders consistently. In this way ethical behavior will become a routine in the whole organization, and leaders and employees will gain more understanding about their personal responsibility with regard to ethical behavior. They will understand that it is their responsibility to act ethically, on duty as well as off duty. This is a more sustainable, comprehensive and holistic approach to ethics and social responsibility.

PrintAgainst this background, I propose an organic and holistic approach to corporate governance, by integrating personal values and integrity into one overall authentic governance framework, in which formal corporate regulations and personal values mutually reinforce each other. This theory has been borne out through my leadership experiences in the corporate world globally in the past 30 years.

Sustainable Corporate Governance

Sustainable corporate governance starts with personal leadership development, based on self-reflection and introspection and embedding personal values in the mind of the leadership and employees, and coaching them to reflect on these values honestly. It’s about values-based Leadership. Steve Jobs once remarked, “The only thing that works is management by values”. This is done, according to the authentic governance method I have  launched in my new book; by coaching the leadership, managers and employees to reflect on their “personal ambitions and their alignment with their behavior and actions.” In this way good corporate governance will be a way of life, characterized by trust, credibility, transparency, personal and social responsibility, open communication and a continuous learning process, embedded in an ethical culture. This cultural shift will have a positive impact throughout society.

Authentic Governance Model
In this article I introduce a more sustainable, authentic and holistic approach to corporate governance, which I call authentic governance. I have defined authentic governance in holistic humanized terms, namely: the systematic process of continuous, gradual and routine improvement, steering, and learning, that lead to sustainable high performance and ethical excellence. I made a distinction between authentic personal governance and authentic corporate governance, which I will explain below in detail. So, authentic governance is a continuous voyage of discovery, involving continuous, gradual and routine improvement, steering, and learning. It is about a journey towards a happier and more successful life for individuals and ethical corporate excellence.

By redefining and governing themselves effectively, leaders and employees will gain more understanding about their responsibility regarding ethical behavior, and they will understand that it is their responsibility to act ethically, on duty as well as off duty. Figure 1 shows the related authentic governance model, which provides an excellent framework and roadmap to develop, implement, and cultivate personal governance and corporate governance in a systematic and sustainable way. This new governance blueprint is an inside-out approach and focuses mainly on the human side of good governance. It places more emphasis on understanding yourself and the needs of others, meet those needs while staying true to your personal and corporate values, improve yourself and your personal integrity continuously, making ethics a way of life and a continuous learning process, and align these with formal corporate regulations, procedures and guidelines, instead of focusing on exhaustive formal corporate regulations, procedures and guidelines only.
fig 2.1-
Figure 1: Authentic Governance Model (© Hubert Rampersad)

This authentic governance model consists of the following four phases (see Figure 1), which are the building blocks of sustainable corporate governance:

1. Authentic Personal Governance:

a) Personal ambition; this phase involves a soul searching process based on thought, introspection, and self-reflection, supported by a breathing and silence exercise. Question which you can ask yourself are: Who am I, What do I stand for? What makes me more ethical? What do I live for? Why do I want to lead? and What’s the purpose of my leadership? If the honest answers on the last four questions are power, prestige, and money, you may be at risk for your company. The result of this phase is the formulation of your personal mission, vision and values. On the basis of insights acquired through this process, you develop self-awareness and self-regulation, which are the foundation of trustworthiness, integrity, and openness to learn.
b) Personal Balanced Scorecard (PBS); personal ambition has no value unless you take action to make it a reality. Therefore the emphasis in this stage is developing an integrated and well balanced action plan based on your personal ambition to develop personal integrity. It’s about translating your personal ambition into action.

c) Personal governance; the next step is to implement, maintain, and cultivate your ambition and PBS to govern yourself effectively and to become a better human being. This entails personal governance; the systematic process of continuous, gradual and routine personal improvement, steering, and learning. Your PBS needs constant updating to reflect the new challenges you take, the lessons you have learned, and the growth of yourself.

2. Alignment with yourself; corporate governance will be cosmetic if personal integrity is not a way of life in your organization and if you focus mainly on ethical procedures, formal regulations, and guidelines. Therefore it’s needed to align your personal ambition with your behavior and your way of acting (see Figure 2). So you need to commit yourself to live and act according to your personal ambition and to keep promises that you make to yourself. Personal governance built on the person’s true character is sustainable and strong. You should reflect your true self and must adhere to a moral and behavioral code set down by your personal ambition. This means that who you really are, what you care about, and your passions should come out in your personal ambition, and you should act and behave accordingly (you should be yourself) to build trust. This inner alignment is an important step towards lasting personal growth and reinforcing integrity, honesty, trustworthiness, credibility, transparency, and personal charisma. People with this perspective on life value others’ lives and create a stable basis for others to feel they are credible, truthful, and trustworthy.
fig 6.2
Figure 2: Aligning Personal Ambition with Personal Behavior and Actions

These first two stages in the authentic governance model focus on personal leadership development by cultivating your inner compass.

3. Authentic Corporate Governance:
a) Corporate ambition; this phase involves formulation the shared corporate ambition. The corporate ambition is the soul, core intention and the guiding principles of the organization and encompasses the corporate mission, vision, and core values.
b) Corporate Balanced Scorecard (CBS); the corporate ambition has no value unless you don’t take actions to make it a reality. Therefore the emphasis in this stage is developing an integrated and well balanced action plan based on the corporate ambition to realize the corporate objectives. The CBS is needed to improve the business and governance processes continuously based on the corporate ambition in order to add value to customers and satisfy them.
c) Corporate governance; the next step is to implement, maintain, and cultivate the corporate ambition and CBS in order to govern your organization effectively, to become an ethical company. This entails corporate governance: the systematic process of continuous, gradual and routine corporate improvement, steering, and learning. This stage focuses also on the implementation of formal corporate regulations, procedures and guidelines (corporate governance code). To operate in accordance with the corporate ambition and related CBS, through its implementation using the PDAC cycle, results in a journey towards sustainable and ethical business success.

4. Alignment with your organization; the emphasis here is aligning personal ambition with corporate ambition and creating uniformity of personal and organizational values. By unifying corporate ethics with individual ethics you will create a strong foundation of peace, integrity, engagement, and learning upon which creativity and growth can flourish, and life within the organization will become a more harmonious and ethical experience.  It’s about aligning personal governance with corporate governance and getting the optimal fit and balance between these two activities in order to enhance labor productivity, to create a climate of trust, and to stimulate engagement, commitment, integrity, and passion in the organization. This alignment process is needed because staff members don’t work with devotion or expend energy on something they do not believe in or agree with. If there is an effective match between their interests and those of the company, and if their values and the company’s values align, they will be engaged and will work with greater commitment and dedication towards realizing the company objectives (see Figure 3). When the personnel’s personal ambition is in harmony with their company’s (are compatible) and combined in the best interest of both parties, the results will be higher productivity and sustainable corporate governance. Employees are stimulated in this way to commit, act ethically and focus on those activities that create value for clients. This will create a strong foundation of peace, personal integrity, and stability upon which creativity and growth can flourish, and life within the organization will become a more harmonious experience.
fig 10.2
Figure 3: Matching the Personal Ambition with the Corporate Ambition

The effective combination of all these four phases creates a stable basis for a high performance ethical organization. To illustrate the importance of this authentic governance model: Of the 140 businesses recognized by the Ethisphere Institute as the 2013 World’s Most Ethical Companies, Aflac and Starbucks have received this honor every year between 2007 and 2013.They have been judged to not only have exemplary ethical standards and policies, but also consistently high ethical practices. Their corporate governance codes are not empty words (just like Harvard University), but represent active coordinates in maintaining an ethical business culture, based on effective values‑based leadership and the alignment of personal governance with corporate governance.

About the author, Dr. Hubert Rampersad

agi-logo40Authentic Governance Institute

www.authenticgovernance.org | info@tua.university | Tel: +1-786-537-7580 |Miami, Florida, USA

Click also on below banners for more information:

corporate-governance-sucks  9

authentic-personal-branding-1-front  book us-edition_pb

Personal Real Estate Brand Coach® Franchise

franchiseYou can grow your brokerage or realtor team much faster if you’re armed with a Personal Real Estate Brand Coach® franchise to attract smart agents, manage their talents effectively and make them successful, based on our franchise system. You will get full support in setting up a successful personal real estate brand coaching practice to coach other realtors and you will develop the ability to conduct personal real estate brand coaching training sessions in an international environment.

We are actively seeking to partner with qualified brokers and realty team leaders who possess the right mix of expertise, skills, attitude and enthusiasm. It’s not for everyone and requires bold, passionate entrepreneurial leadership. We are looking for passionate brokers and team leaders that believe in accountability and are top performers in the real estate market. Potential franchise candidates should meet the following criteria:

  • Possess solid business experience
  • High personal integrity.
  • Desire to succeed in the real estate industry.
  • Entrepreneurial leadership skills.
  • A clear vision on the future of their business.
  • A desire and ability to coach a talented team of real estate agents.
  • The ability to invest in their future.

branding-bookWe would be happy to share our resources with an aspiring broker/realty team leader, as part of our franchise system. Some ingredients of our franchise system:

  • Legal; a Franchise Agreement.
  • Systems; the systems that a franchisee will use to run their business successfully, including training programs that will teach you whatever you need to know to become a successful franchisee, marketing plans that you will use to drive customers into your new business, and a sales system that you can use to recruit new licensees into your franchise company. Entrepreneurial leadership; we have the right entrepreneurial leadership skills to coach and train you effectively to become a successful franchisee.

This program is based on Dr. Hubert Rampersad’s book “Authentic Personal Branding for Real Estate Agents” .

What you will get additionally:certified-personal-brand-logo

  1. All franchisees will become a Certified Personal Real Estate Brand Coach®.

2. Our new branding book will be rebranded and customized for your real estate business and published in America, as part of our franchise program. It also entails a very effective and unique coaching system for creating high performance realtors. Train and coach your own realtors based on your own personal real rebrand-bookestate branding book!

How much does it cost to open a Personal Real Estate Brand Coach® franchise?

The investment required and the franchise fee, which grants you the license to run a business under our name, are:

  •  Franchise Fee: $ 14,950 USD (including certification and 10 copies of our book)
  • Royalty Fee on coaching real estate professionals: 15% of the fee charged
  • Advertising Fee: N/A
  • Renewal Fee: $ 950 USD
  • Fee for rebranding and customization of our new branding book for your business and get it published in America: $ 9,950 USD

This master class is included in the franchise fee.training-miami

What are the next steps?

Our franchise award process can be completed in just a few weeks.

Step 1; information about you and your objectives fits with what we offer. You need to complete an application form that will start the franchise process.

Step 2; meeting where we provide more information and give you a glimpse of our franchise system.

Step 3; provide training immediately after the franchise has been awarded. We invest heavily in your continual professional development and growth.

tips

Click on this link to read the 12 tips for building an authentic personal real estate brand.

Please fill out the registration form below.

cropped-small-icon-for-blogReal Estate Branding

Miami, Florida| Tel +1-7865377580 | tpsi@live.com

4 6  businessweek-jpeg7

linkedin-3  linkedin-2

Certified Personal Real Estate Brand Coach® Program for Real Estate Agents and Brokers

 

certified-personal-brand-logoThe certified personal real estate brand coach®program is meant to be helpful for them to build, implement, and maintain an authentic, distinctive, and memorable personal real estate brand and to excel in the real estate industry. It’s  based on our unique Personal Real Estate Brand Coach® Framework, described in Dr. Hubert Rampersad’s latest  book Authentic Personal Branding For Real Estate Agents; The Ultimate Breakthrough Formula For Standing Out From the Crowd“.

branding-book

Become a Certified Personal Real Estate Brand Coach®

Real estate agents and brokers can become a Certified Personal Real Estate Brand Coach®(CPREBC) by attending our certification program. The CPREBC program will make you far more effective as a real estate agent/broker and will give you the prestige and credibility of an endorsed certification. With this certification you are entitled to act as a personal real estate brand coach to guide other real estate agents/brokers to enhance their sales performance. You will demonstrate your expertise in authentic personal branding with this certification.

Certification training

The duration of the certification training entails 3 full days plus 15 hours coaching (online or face to face) to help you develop and implement your personal brand and provide support as the learning experience unfolds.

training-miami

Who Should Attend?

This program is appropriate for real estate agents and brokers who wishes to excel in the real estate industry, to be successful in life, to develop their authentic personal brand, to deliver peak performance, and to enhance sustainable personal effectiveness.

Program Benefits

We recognize real estate professionals who have demonstrated proficiency in using its authentic personal real estate branding system in ways that are in keeping with our code of ethics for real estate professionals. The CPREBC designation is an indication that you florida-realtorshave met the standards of our authentic personal real estate branding system as evidenced by your work as a realtor, knowledge, and personal real estate branding skills. It shows that you have demonstrated proficiency in the authentic personal real estate branding profession. Participants who receive the CPREBC designation must be re-certified every year to maintain the credential. Once you achieve the Personal Real Estate Brand Coach® Certification your name will be listed on a registry at our website that is available to potential clients and other real estate professionals, and you may display the CPREBC designation on your business cards, brochures, website, and marketing materials. You will also get the ability to set up a successful personal real estate brand coaching practice (based on our franchise system) to help other realtors, networking opportunities with our realtors, and the ability to conduct personal real estate brand coaching and training sessions in an international environment.

You will learn how to:

  • Build, implement, and cultivate an authentic and distinctive personal brand and how to coach other real estate agents to do the same.
  • Become a successful real estate agent and enhance your sales performance.
  • Enhance your effectiveness as a real estate agent and the effectiveness of your real estate team.
  • Make an emotional connection with your customers and managing their expectations and perception about you effectively.
  • Manage and influence how your prospects perceive you and think of you.
  • realtorsPosition yourself strongly in relation to other real estate agents, built a strong reputation, and develop an effective image of yourself that you want to project in everything you do.
  • Communicate what you stand for in a unique way that is different from other realtors and that gets inside people’s mind.
  • Create visibility, build trust, and reinforce integrity, honesty, trustworthiness, and credibility.
  • Differentiate yourself, set you apart from other real estate agents, and create an identity around yourself which makes it easier for people to remember who you are.
  • Coach other real estate agents effectively.

 What are the requirements for Personal Real Estate Brand Coach® Certification?

The eligibility requirement to apply through this certification is: You must have a real estate license.

successful-realtorsHow will proficiency be assessed?

An applicant’s proficiency will be assessed through a combination of a description of education, experience, testimonials by clients, and a review of documents by qualified reviewers. Reviewers will be professionals who have received training and guidelines for doing the review. The Personal Real Estate Brand Coach® Certification has a validity of one calendar year and can be extended based on the results of an annual audit conducted by us.

Follow up option

franchiseYou can grow your brokerage or realtor team much faster if you’re armed with a Personal Real Estate Brand Coach® franchise to attract smart agents, manage their talents effectively and make them successful.

register

tips

Click on this link to read the 12 tips for building an authentic personal real estate brand.

For more information, please fill out the registration form below.

cropped-small-icon-for-blogReal Estate Branding

Miami, Florida | Tel +1-7865377580 | tpsi@live.com

BANNER 6 4 businessweek-jpeg7

linkedin-3  linkedin-2

instagram

POLITICAL LEADERSHIP BRANDING

How to build a powerful political leadership brand, develop credibility, build a solid reputation, and position yourself and your political party effectively.

Authentic Personal Branding is the positioning strategy behind the world’s most successful people like Barack Obama, Oprah Winfrey,  Richard Branson, and Bill Gates. It’s important to be your own brand and to become the CEO of your life. Everyone has a personal brand but most people are not aware of this and do not manage this strategically, consistently, and effectively. You should take control of your brand and the message it sends and affect how others perceive you. By way of this unique coaching program, we will offer you an advanced breakthrough formula and a new blueprint to build, implement, and cultivate an authentic and distinctive political leadership brand, which forms the key to enduring personal success. The Authentic Personal Brand Coach Federation (APBCF) owns the world’s only authentic personal branding methodology and has trained over 150,000 coaches, consultants and executives in our seminars and brand coaching programs worldwide. Our unique coaching approach is one of the fastest growing businesses today.

us-edition_pb  be the CEO of your life coverpbsc book

This personal branding system will help you to unlock your potential and build a trusted image of yourself that you want to project in everything you do. It also opens your view to new ideas, possibilities and opportunities. It is combined with powerful tools to deliver peak performance and to create a stable basis for trustworthiness, credibility, and personal charisma.

Our innovative political personal branding methodology is spiritual, measurable, holistic, organic, authentic and sustainable. It taps deeply into self-awareness and helps others to develop innovative ways of doing business with social media and to position themselves strongly in this individual age. It has been proven in practice to produce sustainable results, not only for politicians but also for their political party. It’s neither cosmetic nor cloudy, and therefore clients are experiencing concrete results within 2 months, based on this continuous learning process.

BANNER 6BANNER 4

BANNER 7

With this coaching program you will gain understanding about:

  • building and implementing a distinctive and compelling political leadership brand.
  • building a strong reputation that is aligned with your vision and your political party
  • building credibility and a solid reputation
  • developing personal integrity and charisma
  • putting you above your competitors
  • positioning yourself effectively with social media marketing

Who should attend

This highly practical and individual coaching process has been specially designed for politicians who wish to differentiate themselves, set themselves apart from other politicians, position themselves strongly in relation to competitors, and build credibility and a solid reputation. It is geared to politicians who wish to develop their personal leadership brand, enhance their effectiveness, become a visionary political leader, attain their full potential, and create awareness for their personal integrity.

View testimonials and authentic personal brand coaching success stories.

Program

Duration of the individual coaching program for you only by Dr. Rampersad: 8 individual coaching sessions of 2 hours via skype and webcam, plus 5 hours additional personal coaching by him to help you position yourself and your political party effectively with social media marketing. Please visit this page Authentic Personal Leadership Coaching for detailed information about the program. Our related training and coaching documentation is in English, Spanish, Brazilian, Russian, Chinese, Korean, German, French, Japanese, Indonesian, Vietnamese, Turkish, Polish, Finnish and Dutch language.

Fee:  Fee includes certificate, book and social media marketing support. Spaces are running out fast though, so do please act now if you think this programme may be of value to you.

Interviews/articles Dr. Rampersad in Fortune Magazine, BusinessWeek and BrandChannel. Our authentic personal branding methodology is also being used at the University of California (UCLA) and MIT SLOAN.

BANNER 9FORTUNE MAGAZINE

 

bw-logo

                                                                                                                              Related Articles:  10 Tips for Developing an Effective Authentic Personal  Leadership Brand | Become a Certified Authentic Personal Brand Coach |  Female Entrepreneurial Leadership Branding | Dream BIG | Authentic Governance | Authentic Police Branding

Please fill out the registration form below.

Innovation University of Silicon Valley

12 S. First St. Suite 203, San Jose, CA 95113, USA

Tel: +1-786-537-7580 | info@iusv.university | http://www.iusv.university

 

BUSINESS PROCESS REENGINEERING Proposal Dr. Hubert Rampersad

Slide1

Slide2

Slide3

Slide4

Slide5

Slide7

Slide6

Slide7

Slide8

Slide9

Slide10

Slide11

Slide12

Please fill out the registration form below.

 TPS International Inc.

h.rampersad@tps-international.com

Interviews in Fortune Magazine and BusinessWeek http://bit.ly/V8EcSW   | Our books: http://bit.ly/TZhAxq  |  Our workshop at MIT SLOAN http://bit.ly/14vY0Dd |  Our book foreworded by Harvard Business School Professor http://bit.ly/b8fMFU  |  Video http://youtu.be/F5al10_2-Ms

Integrated Supply Chain Management Proposal Dr. Hubert Rampersad

Slide1

Slide2

Slide3

Slide4

Slide5

Slide6

Slide7

Slide2

Slide9

Slide12

Slide13

Slide14

Slide15

Slide17

Slide18

Slide19

Slide20

Slide21

Slide22

Slide23

Slide24

Slide13

Please fill out the registration form below.

 TPS International Inc.

h.rampersad@tps-international.com

Interviews in Fortune Magazine and BusinessWeek http://bit.ly/V8EcSW   | Our books: http://bit.ly/TZhAxq  |  Our workshop at MIT SLOAN http://bit.ly/14vY0Dd |  Our book foreworded by Harvard Business School Professor http://bit.ly/b8fMFU  |  Video http://youtu.be/F5al10_2-Ms