TABLE OF CONTENTS
Foreword, Marshall Goldsmith. Preface. Author’s Profile. Introduction. PART 1: AUTHENTIC PERSONAL BRANDING. An Authentic Personal Branding Model. Define and Formulate Your Personal Ambition. Define and Formulate Your Personal Brand. Formulate Your Personal Balanced Scorecard. Implement and Cultivate Your Personal Ambition, Personal Brand, and Personal Balanced Scorecard. Aligning Your Personal Ambition and Personal Brand with Your Behavior and Actions: Alignment with Yourself. PART 2: AUTHENTIC COMPANY BRANDING. An Authentic Company Branding Model. Define and Formulate the Company Ambition. Define and Formulate the Company Brand. Formulate the Company Balanced Scorecard. Implement and Cultivate Your Company Ambition, Company Brand, and Company Balanced Scorecard. Aligning Personal Ambition and Personal Brand with Company Ambition and Company Brand: Alignment with Your Company. Epilogue. Afterword, Dave Ulrich. Appendecies: A Personal Ambition, Personal Brand, and Personal Balanced Scorecard Forms. B Authentic Personal Brand Coaching Framework and the Certified Personal Brand Coach (CPBC) Certification Program. C Personal BrandSoft. References and Recommended Reading. Index.
“In Authentic Personal Branding, Hubert Rampersad has provided a sorely needed guidebook for knowledge workers. He shows us all how to build our own personal brand-and just as important-how to persuasively communicate this brand to the world…. I love his focus on authenticity…. My request to you, the reader, is-make this book part of your life. Don’t just read this book for its “interesting” content. Don’t be content with a few “aha” moments. Make it part of your life planning-and ultimately part of your life! If you do, you can become a more integrated and successful person-and better enable your company to help you make a positive difference in our world!” ~ From the Foreword by Marshall Goldsmith, Author of What Got You Here Won’t Get You There
“Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues…. The four stage model that he suggests proposes an explicit way to turn a desired external identity into something concrete and actionable…. It’s a wonderful step by step approach to making a desired brand explicit…. The mental models and their related investigative questions will help you know where you are today so you can get to where you want to be tomorrow…. This book offers an architecture to turn these ideas into action.” ~ From the Afterword by Dave Ulrich, Professor of Business, University of Michigan
IAP – Information Age Publishing
P.O. Box 79049
Charlotte, NC 28271-7047, USA