Monthly Archives: October 2009

Celebration of Hubert Rampersad’s New Groundbreaking Personal Branding Book

Be The CEO of Your Life: The Ultimate Authentic Personal Branding Formula for Standing Out from the Crowd

ISBN: 978-81-8220-282-5, Global Vision Publishing House, New Delhi, India, 2009.

Check Rampersad’s recent related interview in BusinessWeek, by clicking on this link.

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About the Book

This book offers an advanced breakthrough formula to build, implement, maintain, and cultivate an authentic, distinctive, relevant, and memorable Personal Brand, which forms the key to enduring personal success. This new Personal Branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Hubert Rampersad has introduced an advanced authentic Personal Branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic Personal Brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing.
“Hubert Rampersad has provided a sorely needed guidebook for knowledge workers. He shows us all how to build our own personal brand – and just as important – how to persuasively communicate this brand to the world….I love his focus on authenticity. …My request to you, the reader, is – make this book part of your life. Don’t just read this book for its ‘interesting’ content. Don’t be content with a few ‘aha’ moments. Make it part of your life planning – and ultimately part of your life! If you do, you can become a more integrated and successful person – and better enable your company to help you make a positive difference in our world!” — From the Foreword by Marshall Goldsmith. Author of What Got You Here Won’t Get You There, a New York Times bestseller, Wall Street Journal #1 business book and the Harold Longman Award winner for Best Business Book of the Year for 2007. He is recognized by the American Management Association as one of 50 great thinkers and leaders who have impacted the field of management over the past 80 years.

“Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues.The four stage model that he suggests proposes an explicit way to turn a desired external identity into something concrete and actionable. It’s a wonderful step by step approach to making out desired brand explicit.The mental models and their related investigative questions will help you know where you are today so you can get to where you want to be tomorrow.This book offers an architecture to turn these ideas into action.”— Dave Ulrich, Professor of Business, University of Michigan, and Partner, The RBL Group. Co-author of the bestselling book “Leadership Brand’ (Harvard Business Press, 2007). He was ranked as #1 management educator and guru by Business Week, #2 among management thinkers by Executive Excellence, and listed by Forbes as one of the “world’s top five” business coaches.
CONTENTS
Preface
Author’s Profile
1. Introduction
2. An Authentic Personal Branding Model
3. How to Define and Formulate Your Personal Ambition
4. How to Define and Formulate Your Personal Brand
5. How to Formulate Your Personal Balanced Scorecard
6. How to Implement and Cultivate your Personal Brand
7. Alignment with Yourself
Epilogue
Appendices
References and Recommended Reading
Index

About the Author

Hubert K. Rampersad, B.S., M.Sc., Ph.D. is the world’s leading authority on Authentic Personal Branding, and Keynote Speaker. He is the prominent author of the bestselling books “Total Performance Scorecard: Redefining Management to Achieve Performance with Integrity“, “Personal Balanced Scorecard; The Way to Individual Happiness, Personal Integrity and Organizational Effectiveness”, “TPS-Lean Six Sigma; Linking Human Capital to Lean Six Sigma – A New Blueprint for Creating High Performance Companies”, and “Authentic Personal Branding: A new blueprint for building and aligning a powerful leadership brand”, which have been published in many languages. Dr. Rampersad is member of the Editorial Advisory Board of the journal Training and Management Development Methods (UK), member of the Editorial Advisory Board of the journal Measuring Business Excellence (UK), member of the Editorial Advisory Board of the TQM Magazine (UK), and editorial advisor to Singapore Management Review. He is also a member of Marshall Goldsmith’s prestigious Thought Leader Advisory Board (San Diego), and selected by The Marshall Goldsmith School of Management as one of the 35 distinguished thought leaders in the US in the field of leadership development. His views on happiness in life and work were published two times in BusinessWeek.

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Masterclass AUTHENTIC PERSONAL BRANDING and SOCIAL MEDIA MARKETING

In today’s online, virtual, and individual age and in the rapidly evolving world of Internet authentic personal branding and social media have begun playing a leading role. To stay ahead of the game, you need to have a strong personal brand and need to know how to use innovative social media to maximum effect. This master class will guide you to become a powerful authentic personal brand and introduce you to the many opportunities offered by social media.

Authentic Personal Branding is about influencing others, by creating a brand identity that associates certain perceptions and feelings with that identity. A brand identity that is in harmony with your dreams, life purpose, values, passion, competencies, uniqueness, genius, specialization, characteristics, and things that you love doing. Personal Branding is the positioning strategy behind the world’s most successful people, like Oprah Winfrey, Michael Jordan, Donald Trump, Richard Branson, Barack Obama, and Bill Gates. It’s therefore important to be your own brand and to become the CEO of your life. Everyone has a personal brand but most people are not aware of this and do not manage this strategically, consistently, and effectively. You should take control of your brand and the message it sends and affect how others perceive you.

Nobody can ignore Social Media. Whether you are a student, accountant, car dealer or machining manufacturer, Social Media is having an impact on your personal life and business. Clients want individuals and companies they do business with to be engaged with them. If you are an individual or business that has not started to use Social Media, you will not be successful. Social media marketing involves the distribution of content you have created through all kinds of online channels. This content must be in harmony with your personal brand in order to generate interest in your business and service. You will get more business and attract clients by providing valuable content that links to your site and is easily distributed by readers. It’s a way to build links to your site and create a strong personal and corporate brand identity. The key to effective social media marketing is creating the right kind of content that is strongly related to your personal and corporate brand and making it easy to find. It’s an effective strategy to get your content out there, working for you, and attracting the right people and clients.

By way of this unique master class, Dr. Hubert Rampersad will offer you an advanced breakthrough formula to build and cultivate an authentic personal brand, and will show you the many opportunities offered by social media to market your brand effectively. It’s based on his new book Authentic Personal Branding:  A new blueprint for building and aligning a powerful leadership brand’ (Information Age Publishing, USA, 2009). He is the world’s leading authority on Authentic Personal Branding, bestselling author, keynote speaker, and president at Personal Branding University in the USA. His Authentic Personal Branding concept is currently being used in the Social Media Marketing Class at University of California, Los Angeles. Please klick here to read his interview in BusinessWeek by Marshall Goldsmith. Additional information: a) Dr. Rampersad’s workshop Personal Leadership Branding at MIT Sloan  b)  his interview in  Fortune Magazine 

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Our 2-day course covers:

  • How to Define and Formulate your Dream
  • How to Define and Formulate your Personal Brand
  • How to Formulate your Personal Balanced Scorecard and enhance your personal effectiveness based on this
  • How to Cultivate your Personal Brand and become successful in life
  • Alignment with yourself; Developing Personal Integrity
  • Alignment with your Corporate Brand
  • Introduction to popular social media sites
  • Getting started with Twitter, Facebook, Myspace, LinkedIn and other social networking tools
  • Hands on with Twitter, Facebook and Linked In
  • How do I use social networking effectively
  • Determining which sites are most beneficial for you
  • Writing content that will draw readers
  • The basics of blog and article posting
  • Building a strategy for posting your content
  • Building Relationships

Who should attend?

This unique program is geared toward executives, professionals and anyone who wishes to position themselves strongly in relation to competitors, build their business effectively, and and build credibility and a solid reputation.

Fee: 1450 Euro, includes signed copy of the book, seminar documentation, lunch and 1 hour online individual coaching after the seminar.  When three or more people from the same company register at the same time, you receive a 10% discount.

h.rampersad@tps-international.com  www.tps-international.com

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