In today’s online, virtual, and individual age and in the rapidly evolving world of Internet authentic personal branding and social media have begun playing a leading role. To stay ahead of the game, you need to have a strong personal brand and need to know how to use innovative social media to maximum effect. This master class will guide you to become a powerful authentic personal brand and introduce you to the many opportunities offered by social media.
Authentic Personal Branding is about influencing others, by creating a brand identity that associates certain perceptions and feelings with that identity. A brand identity that is in harmony with your dreams, life purpose, values, passion, competencies, uniqueness, genius, specialization, characteristics, and things that you love doing. Personal Branding is the positioning strategy behind the world’s most successful people, like Oprah Winfrey, Michael Jordan, Donald Trump, Richard Branson, Barack Obama, and Bill Gates. It’s therefore important to be your own brand and to become the CEO of your life. Everyone has a personal brand but most people are not aware of this and do not manage this strategically, consistently, and effectively. You should take control of your brand and the message it sends and affect how others perceive you.
Nobody can ignore Social Media. Whether you are a student, accountant, car dealer or machining manufacturer, Social Media is having an impact on your personal life and business. Clients want individuals and companies they do business with to be engaged with them. If you are an individual or business that has not started to use Social Media, you will not be successful. Social media marketing involves the distribution of content you have created through all kinds of online channels. This content must be in harmony with your personal brand in order to generate interest in your business and service. You will get more business and attract clients by providing valuable content that links to your site and is easily distributed by readers. It’s a way to build links to your site and create a strong personal and corporate brand identity. The key to effective social media marketing is creating the right kind of content that is strongly related to your personal and corporate brand and making it easy to find. It’s an effective strategy to get your content out there, working for you, and attracting the right people and clients.
By way of this unique master class, Dr. Hubert Rampersad will offer you an advanced breakthrough formula to build and cultivate an authentic personal brand, and will show you the many opportunities offered by social media to market your brand effectively. It’s based on his new book “Authentic Personal Branding: A new blueprint for building and aligning a powerful leadership brand’ (Information Age Publishing, USA, 2009). He is the world’s leading authority on Authentic Personal Branding, bestselling author, keynote speaker, and president at Personal Branding University in the USA. His Authentic Personal Branding concept is currently being used in the Social Media Marketing Class at University of California, Los Angeles. Please klick here to read his interview in BusinessWeek by Marshall Goldsmith. Additional information: a) Dr. Rampersad’s workshop Personal Leadership Branding at MIT Sloan b) his interview in Fortune Magazine
Our 2-day course covers:
- How to Define and Formulate your Dream
- How to Define and Formulate your Personal Brand
- How to Formulate your Personal Balanced Scorecard and enhance your personal effectiveness based on this
- How to Cultivate your Personal Brand and become successful in life
- Alignment with yourself; Developing Personal Integrity
- Alignment with your Corporate Brand
- Introduction to popular social media sites
- Getting started with Twitter, Facebook, Myspace, LinkedIn and other social networking tools
- Hands on with Twitter, Facebook and Linked In
- How do I use social networking effectively
- Determining which sites are most beneficial for you
- Writing content that will draw readers
- The basics of blog and article posting
- Building a strategy for posting your content
- Building Relationships
Who should attend?
This unique program is geared toward executives, professionals and anyone who wishes to position themselves strongly in relation to competitors, build their business effectively, and and build credibility and a solid reputation.
Fee: 1450 Euro, includes signed copy of the book, seminar documentation, lunch and 1 hour online individual coaching after the seminar. When three or more people from the same company register at the same time, you receive a 10% discount.