Monthly Archives: October 2010

AUTHENTIC PERSONAL BRANDING

 AUTHENTIC Personal BRANDING 

This workshop is brought to you by MIT Sloan guest professor Dr. Hubert Rampersad                 

By attending this MASTER CLASS you will gain:

• understanding and implementing powerful personal & corporate branding
• building, implementing, maintaining, and cultivating an authentic, distinctive, inspiring, compelling, and memorable personal brand.
• creating positive perceptions and emotions in the mind of your prospects
• building a strong reputation that is aligned with your vision and passion
• developing an effective image of yourself that you want to project in everything you do
• developing authentic personal leadership
• building credibility and a solid reputation
• putting you above your competitors
• enhancing your sales performance
• positioning yourself effectively
• building your business with social media marketing
• becoming an effective personal brand coach

The Importance of Personal Branding

Most buying decisions are based on trust, confidence, and the feeling of connection people have related to a product or person. It’s the trusted relationship that counts! Branding is more important than marketing and sales. Don’t waste time and money on marketing and sales by not maximizing your brand. It’s about time to focus on branding. In life, as in business, branding is more effective, powerful, and sustainable than marketing and sales. Having a strong authentic personal and corporate brand is a very important asset in today’s online, virtual, and individual age. It is becoming increasingly essential and is the key to personal and business success. Personal Branding is the positioning strategy behind the world’s most successful people, like Oprah Winfrey, Donald Trump, Richard Branson, Barack Obama, and Bill Gates. It’s therefore important to be your own brand and to become the CEO of your life. Everyone has a Personal Brand but most people are not aware of this and do not manage this strategically, consistently, and effectively. You should take control of your brand and the message it sends and affect how others perceive you. By way of this unique workshop, Dr. Hubert Rampersad will offer you an advanced breakthrough formula and a new blueprint to build, implement, maintain, and cultivate an authentic, distinctive, relevant, consistent, concise, meaningful, crystal clear, and memorable Personal Brand, which forms the key to enduring personal success. It’s based on his new best selling books: “Be The CEO of Your Life; The Ultimate Authentic Personal Branding Formula for Standing Out from the Crowd (Global Vision Publication House, New Delhi, 2009) and ”Authentic Personal Branding:  A new blueprint for building and aligning a powerful leadership brand (Information Age Publishing, USA, 2009)”.

The complete framework for defining and implementing a sustainable, powerful and authentic personal  leadership brand identity

Why Attend this Workshop?
Building an authentic Personal Brand is an evolutionary and organic process and a journey towards a successful life. Your Personal Brand should emerge from your search for your identity and meaning in life, and it is about getting very clear on what you want, fixing it in your mind, giving it all your positive energy, doing what you love and develop yourself continuously. This seminar provides you a holistic and complete branding framework that will help you to create a powerful, authentic, consistent, and memorable personal brand identity that builds a trusted image of yourself and will help you enrich your relationships with others, master yourself, unlock your potential, and develop self-esteem. By aligning your Personal Brand with yourself you will create a stable basis for your trustworthiness, credibility, and personal charisma. This workshop is an experience that will enhance the core of personal leadership.

Who Should Attend

This unique and highly practical and interactive course has been specially designed for:
• business owners / managing directors
• directors
• managers
• professionals, coaches, consultants
• marketing & sales managers
• HR directors
• HR managers
• plus all others who wish to differentiate themselves, set themselves apart from others, position themselves strongly in relation to competitors, and build credibility and a solid reputation.

Advanced Praise for Hubert Rampersad’s book Authentic Personal Branding:

From the book’s foreword by Marshall Goldsmith: “In Authentic Personal Branding, Hubert Rampersad has provided a sorely needed guidebook for knowledge workers. He shows us all how to build our own personal brand – and just as important – how to persuasively communicate this brand to the world… I love his focus on authenticity… My request to you, the reader, is – make this book part of your life.  Don’t just read this book for its ‘interesting’ content.  Don’t be content with a few ‘aha’ moments. Make it part of your life planning – and ultimately part of your life!  If you do, you can become a more integrated and successful person – and better enable your company to help you make a positive difference in our world!” — Marshall Goldsmith is Author of What Got You Here Won’t Get You There, a New York Times bestseller, Wall Street Journal #1 business book and the Harold Longman Award winner for Best  Business Book of the Year for 2007. He is recognized by the American Management Association as one of 50 great thinkers and leaders who have impacted the field of management over the past 80 years.
 
From the Afterword by Dave Ulrich: “Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues… The four stage model that he suggests proposes an explicit way to turn a desired external identity into something concrete and actionable… It’s a wonderful step by step approach to making out desired brand explicit… The mental models and their related investigative questions will help you know where you are today so you can get to where you want to be tomorrow… This book offers an architecture to turn these ideas into action.” — Dave Ulrich is Professor of Business, University of Michigan, and Partner, The RBL Group. Co-author of the bestselling book “Leadership Brand’ ( Harvard Business Press, 2007). He was ranked as #1 management educator and guru by Business Week, #2 among management thinkers by Executive Excellence, and listed by Forbes as one of the “world’s top five” business coaches. 

Course Overview

  • Authentic Personal Branding Model
  • How to Define and Formulate your Dream
  • How to become a visionary leader
  • How to realize your dreams and brand desires in a sustainable, enduring, and harmonious way.
  • How to Define and Formulate your Personal Brand
  • How to Formulate your Personal Balanced Scorecard and enhance your personal effectiveness based on this
  • How to Cultivate your Personal Brand and become successful in life
  • Alignment with yourself; Developing Personal Integrity
  • How to build your Corporate Brand
  • Alignment with your Corporate Brand
  • How to create employee engagement and a happy workforce within your organization
  • Social Media Marketing – Personal Brand Coaching
  • Happy Hour/Networking

In-house

If interested  to run this course in-house please e mail: h.rampersad@tps-international.com. Our In-house courses are held in the company premises or a hotel selected by the company. We tailor the training according to your needs and requirements.  Upon successfully  completing the course each delegate receives a Certificate.

Trainer/Coach: Dr. Hubert Rampersad

 

He was featured in Fortune Magazine  His interview in BusinessWeek  His workshop at MIT Sloan His books: Book 1  Book 2  Book 3 Book 4 Book 5  Harvard Business School endorsement His Resume

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