Monthly Archives: February 2012

AUTHENTIC PERSONAL BRANDING

Personal branding is the positioning strategy behind the world’s most successful people. It’s important to be your own brand and to become the CEO of your life. Everyone has a personal brand but most people are not aware of this and do not manage this strategically, consistently, and effectively. You should take control of your brand and the message it sends and affect how others perceive you. With an authentic personal brand, your strongest characteristics, attributes, and values can separate you from the crowd. Without this, you look just like everyone else. By way of this workshop, Dr. Hubert Rampersad will offer an advanced breakthrough formula and a new blueprint to build, implement, and cultivate an authentic, distinctive, and powerful personal brand, which forms the key to enduring personal success (read more).

Building an authentic personal brand is an evolutionary and organic process and a journey towards a successful life. Your personal brand should emerge from your search for your identity, meaning in life, and your dreams (read more). It is about getting very clear on what you want, fixing it in your mind, giving it all your positive energy, doing what you love and develop yourself continuously. He will provide you a holistic and complete branding framework that will help you to create a powerful, authentic, and memorable personal brand identity that builds a trusted image of yourself and will help you enrich your relationships with others, master yourself, unlock your potential, develop self-esteem, and create work-life balance. By aligning your personal brand with yourself you will also create a stable basis for your trustworthiness, credibility, and personal charisma. By aligning your personal brand with your corporate brand you will create a passionate and happy workforce (Reinforcing Employee Engagement). This event is an experience that will enhance the core of your personal brand. It’s geared towards students, executives, and professionals who wishes to differentiate themselves, set themselves apart from others, position themselves strongly in relation to competitors, and build credibility and a solid reputation in a sustainable way.

Dr. Hubert Rampersad is an Authentic Personal Branding Pioneer and dean at Business School of the Americas. He holds a PhD, MSc and BSc from leading  universities; a PhD in Management the Eindhoven University of Technology in the Netherlands and a MSc. in Robotics at Delft University of Technology. He is the prominent author of the bestselling books “Total Performance Scorecard: Redefining Management to Achieve Performance with Integrity ”  ,”Personal Balanced Scorecard; The Way to Individual Happiness, Personal Integrity and Organizational Effectiveness “, “TPS-Lean Six Sigma; Linking Human Capital to Lean Six Sigma – A New Blueprint for Creating High Performance Companies “,  “Authentic Personal Branding: A new blueprint for building and aligning your brand “, and Be The CEO of Your Life: The Ultimate Authentic Personal Branding Formula for Standing Out from the Crowd“, which have been published in 15-20 languages. His books have been endorsed by Professor Paul Bracken (Yale School of Management), Professor Dorothy Leonard (Harvard Business School), Professor Marshall Goldsmith (Harvard Business Press, New York Times, and Wall Street Journal bestselling author), Professor Dave Ulrich(University of Michigan, Harvard Business Press bestselling author), and many other leading management gurus in the US. Dr. Rampersad is member of the Editorial Advisory Board of the journal Training and Management Development Methods (UK), member of the Editorial Advisory Board of the journal Measuring Business Excellence (UK), member of the Editorial Advisory Board of the TQM Magazine (UK), and editorial advisor to Singapore Management Review. His views on happiness in work-life and on personal branding were published in Fortune Magazine and BusinessWeek  (read also). He has conducted presentations, workshops and seminars for leading companies such as: Nokia, Philips Electronics,  ABNAMRO Bank, and Shell Oil Company. He conducted a workshop at MIT Sloan (MIT Leadership Center) on Personal Leadership Branding to MBA students as part of the Sloan Innovation Period. From 1987 on he has been successful as an international management consultant and coach: guiding and training leading organizations in the areas of his professional interest: personal & corporate branding, personal management, organizational behavior, organizational learning, performance management, TPS & Lean Six Sigma, organizational transformation, and leading complex change. Dr. Rampersad can be reached at tpsi@live.com His Linkedin profile can be viewed at this link. His recent articles on personal branding in Brandchannel: Reinforcing Employee Engagement  and  Authentic Personal Branding  

Endorsements:

“In Authentic Personal Branding, Hubert Rampersad has provided a sorely needed guidebook for knowledge workers. He shows us all how to build our own personal brand – and just as important – how to persuasively communicate this brand to the world… I love his focus on authenticity… My request to you, the reader, is – make this book part of your life.  Don’t just read this book for its ‘interesting’ content.  Don’t be content with a few ‘aha’ moments. Make it part of your life planning – and ultimately part of your life!  If you do, you can become a more integrated and successful person – and better enable your company to help you make a positive difference in our world!” — Marshall Goldsmith is Author of What Got You Here Won’t Get You There, a New York Times bestseller, Wall Street Journal #1 business book and the Harold Longman Award winner for Best  Business Book of the Year for 2007. He is recognized by the American Management Association as one of 50 great thinkers and leaders who have impacted the field of management over the past 80 years.

 “Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues… The four stage branding model that he suggests proposes an explicit way to turn a desired external identity into something concrete and actionable… It’s a wonderful step by step approach to making out desired brand explicit… The mental models and their related investigative questions will help you know where you are today so you can get to where you want to be tomorrow… This book offers an architecture to turn these ideas into action.” — Dave Ulrich is Professor of Business, University of Michigan, and Partner, The RBL Group. Co-author of the bestselling book “Leadership Brand’ ( Harvard Business Press, 2007). He was ranked as #1 management educator and guru by Business Week, #2 among management thinkers by Executive Excellence, and listed by Forbes as one of the “world’s top five” business coaches.

www.tps-international.com

Advertisements

Donald Trump: “ALWAYS THINK BIG”

trump

By Hubert Rampersad, Ph.D.

You will become big if you think and dream big, you will remain small if you think and dream small. You will be successful in life if you think big and dream big. You are hallucinating if you have a big dream but have not put this dream into action. In my new book I show you how to think big and realize your big dream. I want to illustrate this with above photo that I received from Donald Trump after I did send him a copy of my books “Authentic Personal Branding For Real Estate Agents; The Ultimate Breakthrough Formula For Standing Out From the Crowd” and “Authentic Governance For Banks; Aligning Personal Governance With Corporate Governance . On this picture he wrote: To Hubert: ALWAYS THINK BIG“.  branding-book authentic-governance

To become a powerful personal brand like Donald Trump, you need to formulate your big dream to make it a reality. Your vision is a description of how you would like to realize your dream in the long term.  Once you discover the core of your nature, your higher self, and know who you really are, you will find that it is possible to make every dream come true. In Walt Disney’s words, “All our dreams can come true, if we have the courage to pursue them.”  Henry David Thoreau said— “If a man advances confidently in the direction of his dreams to live the life he has imagined, he will meet with a success unexpected in common hours……Go confidently in the direction of your dreams. Live the life you have imagined.” Ralph Waldo Emerson believed that— “Your dream is the germ from which all growth of nobleness proceeds.”  By discovering and formulating your higher self, you will become visionary and will find out that you have something unique to offer. Your work is to find out what that is, and to work at it with passion and love, just like Donald J. Trump did.

Once you better understand who you are, what your genius and unique talents are, what you stand for, what your long-term intentions are, and what type of relationship you would like to have with others, it will be much easier to channel your energy in the right direction, to achieve a dream which is worthy of your effort.  Also remember what Bill Clinton said:  “Once you know where you’re going, it’s a lot easier to decide what steps to take to get there. If you don’t know where you’re going, you can work like crazy and you would be walking in the wrong direction”. To be successful in life you must know the meaning of your life and take the responsibility to define your dream and to write it down. Defining your dream is about working out your destiny. Also remember what Eleanor Roosevelt said: “The future belongs to those who believe in the beauty of their dreams’

Everyone has the responsibility to identify his/her own dream and to respond to it with love and passion. In this way you will become a visionary soul. Visionary people like Donald Trump are imaginative, idealists, innovators, and creators. They know their genius, dream, higher calling, and know what the meaning of life is. They make the world go ’round. Since everything starts with ideas, everything comes from them and begins there. Remember what George Bernard Shaw said: ‘The people who get on in this world are the people who get up and look for the circumstances they want, and, if they can’t find them, make them’. You have to be able to dream outside the box. Also remember what Walt Disney said; “If you can dream it, you can do it”. Here are some individuals who defined and implemented their authentic dream successfully:

download

Donald Trump’s dream was becoming President of the United States of America and rebuild the country. The 45th President of the United States wants to build the next generation of roads, bridges, railways, tunnels, sea ports, and airports and spend a heck of a lot of money to do that. He will manage America as a CEO.

remax Dstandard_balloon_logo_photo_webave Liniger is the visionary leader of the Denver-based global real estate franchise RE/MAX he co-founded with his wife, Gail, in 1973. His dream was— Build a real estate powerhouse where experienced, productive agents would keep more of their commissions and enjoy the freedom to run their business as they saw fit. Forty years ago, Linger revolutionized the real estate industry when he created the RE/MAX business model, which combines a maximum commission concept with world-class support services.

kellerGary W. Keller is the founder of Keller Williams Realty International, which is the largest real estate company in the world by agent count. His dream was—To be the largest real estate agency in the world. He said: “Anyone who dreams of an uncommon life eventually discovers that there is no choice but to seek an uncommon approach to living it….Don’t let small thinking cut your life down to size. Think big, aim high, act bold. And see just how big you can blow up your life…. ”.

oprahc~1Oprah Winfrey’s dream was/is—Female empowerment. This dream is the guiding principle of her brand, the emotional connection with her audience. She said: “Create the highest, grandest dream possible for your life because you become what you believe. ….Hold the highest dream possible for your life and it can come true ….   Go for your highest and greatest dream for your life and align your purpose with the flow of your life. …Follow your passion…Sooner or later, your passion is going to win out and nobody can stop you’.

waltco~1Walt Disney’s dream was– Making life more enjoyable, and fun. His dream came from his unique ability (his genius) to see the entire picture and from the fond memory of the past
and persistence for the future. He was a pioneer, innovator, creator, imaginative, and aesthetic person who followed his dream with passion; the possessor of one of the most fertile and unique imaginations the world has ever known. He built his brand by pursuing his dream with passion. He said: “I dream, I test my dreams against my beliefs, I dare to take risks, and I execute my vision to make those dreams come true.”

obm_ch~1Barack Obama’s dream is—brings about real change, change that we can believe in. Parts of his speeches:  “America is a land of big dreamers and big hopes. It is this hope that has sustained us through revolution and civil war, depression and world war, a struggle for civil and social rights and the brink of nuclear crisis. And it is because our dreamers dreamed that we have emerged from each challenge more united, more prosperous, and more admired than before…….It’s change that I’ve been fighting for over two decades ago. Because those dreams – American dreams – are worth fighting for”.

gandhi~1Mahatma Gandhi’s dream was- Achieving freedom through the path of non-violence. He was the man who played a significant role in achieving independence for India from the British Empire with his simplicity and strong willpower. Mohandas Karamchand Gandhi believed in living a simple life. He proved to the world that freedom can be achieved through the path of non-violence.

mrtn_l~1Martin Luther King, Jr. dream was– Free at last.  Part of his “I Have a Dream” speech in 1964: “I have a dream. It is a dream deeply rooted in the American dream. I have a dream that one day this nation will rise up and live out the true meaning of its creed; ‘We hold these truths to be self-evident, that all men are created equal. I have a dream that one day on the red hills of Georgia, sons of former slaves and the sons of former slave-owners will be able to sit down together at the table of brotherhood……And so let freedom ring from the prodigious hilltops of New Hampshire…… Let freedom ring from the mighty mountains of New York. ……From every mountainside, let freedom ring…..Free at last! Free at last!

nm-1co~1Nelson Mandela’s dream was– A free and just society in South Africa. He made conscious choices based on what he truly stood for and got credit for his relentless commitment to his dream. His dream of transforming the racist society of South Africa into a multiracial democracy lasted more than 50 years. His determination to pursue that dream with passion and love, to keep fighting despite intense torments to both his people and himself, carried him to a day in May 1994 when he became the president of all South Africans.

These role models have proven that if someone has a big dream, thinks big, responds to it with passion, has the courage to pursue this dream, has faith in him/herself, and lives according to this dream, this dream will guide that person’s life and will result in purposeful and resolute actions. The mentioned role models took the responsibility to identify their dream and to respond to them with love and passion. Stop complaining and do not blame others for your failures. Take the initiative and the responsibility to think and dream big and to develop and implement your big dream as well, and keep it at the forefront of your mind each day. Anyone can deliver peak performances and be us-edition_pbsuccessful in life, because all of us have the genius within us to do so. Success is not something that will come automatically or something that the world will define for you. It’s what you define in your ambitious dream and in the way you pursue this dream.

Remember what Marva Collins said; ‘Success doesn’t come to you …you go to it’. You must have a big dream in life, just like Donald Trump, and love what you do, if you expect exceptional success. You will surely have it, since people who think big, ask for it, wish it, dream it, fix it in their mind, visualize it, feel it, allow it, respond to it passion, attract success. In bookmy latest books “Authentic Personal Branding For Real Estate Agents; The Ultimate Breakthrough Formula For Standing Out From the Crowd” and Authentic Personal Brand Coaching; Entrepreneurial Leadership Brand Coaching for Sustainable High Performance, I explain in detail how you can develop and realize your big dream successfully. Join our related master class Authentic Personal Branding for Real Estate Agents .

training-miami

certified-personal-brand-logo    franchise

6 4

cropped-small-icon-for-blogReal Estate Branding

Tel: +1-786-537-7580 | tpsi@live.com

Miami, Florida, USA

 instagramlinkedin-3    linkedin-2

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

AUTHENTIC PERSONAL BRANDING

Two-Day Master Class;  How to build credibility and a solid reputation and to put you above your competitors

They all identified and leveraged their personal brand and responded to it with love and passion. …. What about you?

Most buying decisions are based on trust, confidence, and the feeling of connection people have related to a product or person. It is the trusted relationship that counts! Having a strong authentic personal brand is a very important asset in today’s online, virtual, and individual age. It is becoming increasingly essential and is the key to personal success. Personal Branding is the positioning strategy behind the world’s most successful people, like Oprah Winfrey, Donald Trump, Richard Branson and Bill Gates. It is therefore important to be your own brand and to become the CEO of your life. Everyone has a Personal Brand but most people are not aware of this and do not manage this strategically, consistently, and effectively. You should take control of your brand and the message it sends and affect how others perceive you. By way of his unique Master Classes, Dr. Hubert Rampersad will offer you an advanced breakthrough formula and a new blueprint to build, implement, maintain, and cultivate an authentic, distinctive, meaningful, and memorable Personal Brand, which forms the key to enduring personal success. It is based on his newest bestselling books “Authentic Personal Branding: A new blueprint for building and aligning a powerful leadership brand'” and “Be The CEO of Your Life: The Ultimate Authentic Personal Branding Formula for Standing Out from the Crowd” . We trust you will join us in this World-Class event, and become empowered to manage the challenges facing in the 21st Century. We look forward to seeing you there!

Additional information: a) Dr. Rampersad’s workshop Personal Leadership Branding at MIT Sloan  b) his interview by Marshall Goldsmith in BusinessWeek  c) his interview in  Fortune Magazine  

 From the book’s foreword by Marshall Goldsmith:  “In Authentic Personal Branding, Hubert Rampersad has provided a sorely needed guidebook for knowledge workers. He shows us all how to build our own personal brand – and just as important – how to persuasively communicate this brand to the world… I love his focus on authenticity… My request to you, the reader, is – make this book part of your life.  Don’t just read this book for its ‘interesting’ content.  Don’t be content with a few ‘aha’ moments. Make it part of your life planning – and ultimately part of your life!  If you do, you can become a more integrated and successful person – and better enable your company to help you make a positive difference in our world!” – Marshall Goldsmith is Author of What Got You Here Won’t Get You There, a New York Times bestseller, Wall Street Journal #1 business book and the Harold Longman Award winner for Best  Business Book of the Year for 2007. He is recognized by the American Management Association as one of 50 great thinkers and leaders who have impacted the field of management over the past 80 years.

 From the Afterword by Dave Ulrich: “Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues… The four stage model that he suggests proposes an explicit way to turn a desired external identity into something concrete and actionable… It’s a wonderful step by step approach to making out desired brand explicit… The mental models and their related investigative questions will help you know where you are today so you can get to where you want to be tomorrow… This book offers an architecture to turn these ideas into action.” – Dave Ulrich is Professor of Business, University of Michigan, and Partner, The RBL Group. Co-author of the bestselling book “Leadership Brand’ ( Harvard Business Press, 2007). He was ranked as #1 management educator and guru by Business Week, #2 among management thinkers by Executive Excellence, and listed by Forbes as one of the “world’s top five” business coaches.

Why attend this Seminar?
Building an authentic Personal Brand is an evolutionary and organic process and a journey towards a successful life. Your Personal Brand should emerge from your search for your identity and meaning in life, and it is about getting very clear on what you want, fixing it in your mind, giving it all your positive energy, doing what you love and develop yourself continuously. This seminar provides you a holistic and complete branding framework that will help you to create a powerful, authentic, consistent, and memorable personal brand identity that builds a trusted image of yourself and will help you enrich your relationships with others, master yourself, unlock your potential, and develop self-esteem. By aligning your Personal Brand with yourself you will create a stable basis for your trustworthiness, credibility, and personal charisma. This seminar is an experience that will enhance the core of personal leadership.

Who should attend?

This unique program is geared toward executives,  professionals and anyone who wishes to differentiate him/herself, set him/herself apart from others, position him/herself strongly in relation to competitors, and build credibility and a solid reputation.

Two Day Program (in-house or public seminar):
 Authentic Personal Branding Model
 How to Define and Formulate your Dream
 How to realize your dreams and brand desires in a sustainable, enduring, and harmonious way.
 How to Define and Formulate your Personal Brand
 How to Formulate your Personal Balanced Scorecard and enhance your personal effectiveness based on this
 How to Cultivate your Personal Brand and become successful in life
 How to implement your personal brand effectively
 Alignment with yourself; Developing Personal Integrity
 How to build your Corporate Brand
 Alignment with your Corporate Brand
 How to create employee engagement and a happy workforce within your organization
 How to use the Personal Brand Software
 Happy Hour/Networking

 

What you will learn

You will learn how to build, implement, maintain, and cultivate an authentic, distinctive, relevant, consistent, concise, meaningful, exciting, inspiring, compelling, enduring, crystal clear, ambitious, persuasive and memorable Personal Brand.  How to create positive perceptions and emotions in the mind of your prospects (that you are different, special, and unique) based on your Personal Brand. How to build a strong reputation that is aligned with your vision and passion, develop an effective image of yourself that you want to project in everything you do, and  create positive perceptions and emotions in the mind of others.  Remember what Oprah Winfrey said: ‘Create the highest, grandest vision possible for your life because you become what you believe. ….Hold the highest vision possible for your life and it can come true ….   Go for your highest and greatest vision for your life and align your purpose with the flow of your life. …Follow your passion…Sooner or later, your passion is going to win out and nobody can stop you”-

Trainer/coach: Dr. Hubert Rampersad

Fee: US$ 950

Includes attendance to the session, seminar documentation, certificate of attendance, signed copy of the personal branding book, refreshment breaks, lunch and happy hour drinks. When three or more people from the same company register at the same time, every member of the team receives a 10% discount.

For more information about this master class, please e-mail at tpsi@live.com

 twitter.linkedin-logo1