Personal branding is the positioning strategy behind the world’s most successful people. It’s important to be your own brand and to become the CEO of your life. Everyone has a personal brand but most people are not aware of this and do not manage this strategically, consistently, and effectively. You should take control of your brand and the message it sends and affect how others perceive you. With an authentic personal brand, your strongest characteristics, attributes, and values can separate you from the crowd. Without this, you look just like everyone else. By way of this workshop, Dr. Hubert Rampersad will offer an advanced breakthrough formula and a new blueprint to build, implement, and cultivate an authentic, distinctive, and powerful personal brand, which forms the key to enduring personal success (read more).

Building an authentic personal brand is an evolutionary and organic process and a journey towards a successful life. Your personal brand should emerge from your search for your identity, meaning in life, and your dreams (read more). It is about getting very clear on what you want, fixing it in your mind, giving it all your positive energy, doing what you love and develop yourself continuously. He will provide you a holistic and complete branding framework that will help you to create a powerful, authentic, and memorable personal brand identity that builds a trusted image of yourself and will help you enrich your relationships with others, master yourself, unlock your potential, develop self-esteem, and create work-life balance. By aligning your personal brand with yourself you will also create a stable basis for your trustworthiness, credibility, and personal charisma. By aligning your personal brand with your corporate brand you will create a passionate and happy workforce (Reinforcing Employee Engagement). This event is an experience that will enhance the core of your personal brand. It’s geared towards students, executives, and professionals who wishes to differentiate themselves, set themselves apart from others, position themselves strongly in relation to competitors, and build credibility and a solid reputation in a sustainable way.

Dr. Hubert Rampersad is an Authentic Personal Branding Pioneer and dean at Business School of the Americas. He holds a PhD, MSc and BSc from leading  universities; a PhD in Management the Eindhoven University of Technology in the Netherlands and a MSc. in Robotics at Delft University of Technology. He is the prominent author of the bestselling books “Total Performance Scorecard: Redefining Management to Achieve Performance with Integrity ”  ,”Personal Balanced Scorecard; The Way to Individual Happiness, Personal Integrity and Organizational Effectiveness “, “TPS-Lean Six Sigma; Linking Human Capital to Lean Six Sigma – A New Blueprint for Creating High Performance Companies “,  “Authentic Personal Branding: A new blueprint for building and aligning your brand “, and Be The CEO of Your Life: The Ultimate Authentic Personal Branding Formula for Standing Out from the Crowd“, which have been published in 15-20 languages. His books have been endorsed by Professor Paul Bracken (Yale School of Management), Professor Dorothy Leonard (Harvard Business School), Professor Marshall Goldsmith (Harvard Business Press, New York Times, and Wall Street Journal bestselling author), Professor Dave Ulrich(University of Michigan, Harvard Business Press bestselling author), and many other leading management gurus in the US. Dr. Rampersad is member of the Editorial Advisory Board of the journal Training and Management Development Methods (UK), member of the Editorial Advisory Board of the journal Measuring Business Excellence (UK), member of the Editorial Advisory Board of the TQM Magazine (UK), and editorial advisor to Singapore Management Review. His views on happiness in work-life and on personal branding were published in Fortune Magazine and BusinessWeek  (read also). He has conducted presentations, workshops and seminars for leading companies such as: Nokia, Philips Electronics,  ABNAMRO Bank, and Shell Oil Company. He conducted a workshop at MIT Sloan (MIT Leadership Center) on Personal Leadership Branding to MBA students as part of the Sloan Innovation Period. From 1987 on he has been successful as an international management consultant and coach: guiding and training leading organizations in the areas of his professional interest: personal & corporate branding, personal management, organizational behavior, organizational learning, performance management, TPS & Lean Six Sigma, organizational transformation, and leading complex change. Dr. Rampersad can be reached at His Linkedin profile can be viewed at this link. His recent articles on personal branding in Brandchannel: Reinforcing Employee Engagement  and  Authentic Personal Branding  


“In Authentic Personal Branding, Hubert Rampersad has provided a sorely needed guidebook for knowledge workers. He shows us all how to build our own personal brand – and just as important – how to persuasively communicate this brand to the world… I love his focus on authenticity… My request to you, the reader, is – make this book part of your life.  Don’t just read this book for its ‘interesting’ content.  Don’t be content with a few ‘aha’ moments. Make it part of your life planning – and ultimately part of your life!  If you do, you can become a more integrated and successful person – and better enable your company to help you make a positive difference in our world!” — Marshall Goldsmith is Author of What Got You Here Won’t Get You There, a New York Times bestseller, Wall Street Journal #1 business book and the Harold Longman Award winner for Best  Business Book of the Year for 2007. He is recognized by the American Management Association as one of 50 great thinkers and leaders who have impacted the field of management over the past 80 years.

 “Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues… The four stage branding model that he suggests proposes an explicit way to turn a desired external identity into something concrete and actionable… It’s a wonderful step by step approach to making out desired brand explicit… The mental models and their related investigative questions will help you know where you are today so you can get to where you want to be tomorrow… This book offers an architecture to turn these ideas into action.” — Dave Ulrich is Professor of Business, University of Michigan, and Partner, The RBL Group. Co-author of the bestselling book “Leadership Brand’ ( Harvard Business Press, 2007). He was ranked as #1 management educator and guru by Business Week, #2 among management thinkers by Executive Excellence, and listed by Forbes as one of the “world’s top five” business coaches.

Published by Innovation University

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