Having a strong authentic personal brand is a very important asset in today’s online, virtual, and individual age. It is the key to success and the positioning strategy behind powerful personal brands like Oprah Winfrey. Everyone is a personal brand but most people are not aware of this and do not manage their brand strategically, consistently, and effectively. You should take control of your brand and the message it sends and affect how others perceive you.
Successful Entrepreneurial Leadership Branding Requires Authenticity
Authentic entrepreneurial leadership branding is more than just marketing and promoting yourself and it is not about being famous and not about trying to be someone you’re not. It is about the real you and influencing others based on integrity and delivering what you promise. If you are not branded in an authentic, honest, and holistic way, if you don’t deliver according to your brand promise, and if you focus mainly on selling and promoting yourself, you will be egocentric and selfish. Authenticity is about being real and true to yourself. Your entrepreneurial leadership brand should therefore emerge from your search for your identity and meaning in life, and it is about getting very clear on what you want with your life, accepting it, fixing it in your mind, giving it all your positive energy, doing what you love and improve yourself continuously.
Successful Entrepreneurial Leadership Branding Requires Personal Innovation and Personal Integrity
The starting point of female innovative entrepreneurial leadership branding entails personal innovation. Without personal innovation there is no sustainable innovative entrepreneurship. I refer to my article “Personal Disruptive Innovation“.
Successful Entrepreneurial Leadership Branding Requires a Culture of Trust, Employee Engagement, and Love
Female innovative entrepreneurial leaders must be able to create a culture of trust, employee engagement, and love in their organization. Remember what Mother Teresa said: “It is easy to love the people far away. It is not always easy to love those close to us. It is easier to give a cup of rice to relieve hunger than to relieve the loneliness and pain of someone unloved in our own home. Bring love into your home for this is where our love for each other must start“. I refer to my article “How to Develop Employee Alignment and Engagement“.
Successful Entrepreneurial Leadership Branding Requires a Sustainable Culture of Diversity, Inclusion, and Belonging
Female innovative entrepreneurial leaders must be empathic. Leveraging diversity, inclusion, and belonging is key in developing empathy. I refer to my article “How to create a culture of diversity, inclusion and belonging in your organization“.
Building an female innovative entrepreneurial leadership brand is an evolutionary and organic process and a journey towards a successful life. Your brand should emerge from your search for your identity and meaning in life, and it is about getting very clear on what you want, fixing it in your mind, giving it all your positive energy, doing what you love and develop yourself continuously. This workshop provides you a holistic and complete female entrepreneurial leadership branding framework that will help you to create a powerful, authentic, consistent, and memorable brand identity that builds a trusted image of yourself and will help you enrich your relationships with others, master yourself, unlock your potential, and develop self-esteem. By aligning your brand with yourself you will create a stable basis for your trustworthiness, credibility, and personal charisma. It will also open your view to new ideas, possibilities and business opportunities.
Dr. Hubert Rampersad is a global crusader for sustainable innovation and a global warrior against racism, and author of “Authentic Personal Branding for Design Thinkers; The Ultimate Breakthrough Formula for Personal Disruptive Innovation and Standing Out from the Crowd ” . He is also author of 25 other books on innovation, management, and entrepreneurial leadership, published in many languages. One of his books, Total Performance Scorecard, published in 20 languages was foreworded by Harvard Business School Innovation professor Dorothy Leanard. He has been featured on BusinessWeek and Bloomberg.
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